Roku orders 'Scarlett Holmes' rom-com mystery series starring Lucy Hale
Roku has greenlit "Scarlett Holmes," a limited series with Lucy Hale as a modern descendant of Sherlock Holmes who solves mysteries of love and dating. It is due on The Roku Channel in 2027.
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The story, neutrally told
Mixed · 2Roku has greenlit Scarlett Holmes, a Roku Original limited series starring Lucy Hale, who will also executive produce. DeadlineN “Roku has given a green light to Scarlett Holmes, a new Roku Original limited series, with Lucy Hale set to star and executive produce.” Read at Deadline ↗ The Hollywood ReporterLC “The Roku Channel has greenlit Scarlett Holmes, a limited series that will star Lucy Hale” Read at The Hollywood Reporter ↗ Mixed · 2The series is due to premiere on The Roku Channel in 2027. DeadlineN “will debut exclusively on The Roku Channel in 2027.” Read at Deadline ↗ VarietyLC “The show is set to debut in 2027.” Read at Variety ↗ Left · 2Hale plays Scarlett Holmes, a modern descendant of Sherlock Holmes who has inherited the family's powers of observation but uses them on mysteries of love, dating and relationships rather than crimes. VarietyLC “Scarlett Holmes (Hale) is a “modern descendant of Sherlock Holmes.” Read at Variety ↗ The Hollywood ReporterLC “as a descendant of Sherlock Holmes who has inherited the family’s observational powers” Read at The Hollywood Reporter ↗
Mixed · 2In each episode she and her sidekick Jane Watson help clients with mixed signals, secret crushes and romantic dilemmas, and each storyline draws inspiration from a well-known romantic comedy. DeadlineN “Each episode’s storyline draws inspiration from a beloved romantic comedy.” Read at Deadline ↗ The Hollywood ReporterLC “Scarlett and Jane help clients navigate mixed signals, secret crushes, romantic dilemmas, and everything in between.” Read at The Hollywood Reporter ↗ Centre · 1Her own love life is harder to solve: she falls for Ollie Moriarity, a podcast producer secretly planning an exposé on her methods. Deadline says the roles of Jane Watson and Ollie Moriarity are still to be cast. DeadlineN ““Ollie Moriarity” (casting TBA) — a charming podcast producer secretly planning an exposé on her methods”““Jane Watson,” (casting TBA)” Read at Deadline ↗ Mixed · 2The series is produced by Jaggi Entertainment, with Sophie Tilson and Steve Jaggi as executive producers alongside Hale. It is written by Paris Herbert-Taylor and Katie Wilbert, overseen for Roku by Morgan Pichinson and Sabrina Lyall, and Jaggi handles international sales. VarietyLC “The series is written by Paris Herbert-Taylor and Katie Wilbert.” Read at Variety ↗ DeadlineN “Jaggi Entertainment handles international sales.” Read at Deadline ↗
Mixed · 2Hale said she is "a true diehard fan of romantic comedies" and called the show "charming, sexy, funny, and has a lot of heart." Brian Tannenbaum, head of Roku Originals, said she has "the wit, warmth and comedic instincts" for the role and called the series "smart, sophisticated". DeadlineN ““I am a true diehard fan of romantic comedies” Read at Deadline ↗ The Hollywood ReporterLC ““Lucy Hale has the wit, warmth and comedic instincts that make her the perfect creative partner” Read at The Hollywood Reporter ↗ Mixed · 2Hale is known for Pretty Little Liars, in which she played Aria. Deadline adds she recently wrapped the thriller Legacy and the romantic comedy Princess, and is executive producing the mystery drama Dead Letters, in development at Netflix. VarietyLC “Along with playing Aria in the 2010s hit “Pretty Little Liars,”” Read at Variety ↗ DeadlineN “most recently wrapped production on thriller Legacy and romantic comedy Princess.” Read at Deadline ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left2 outlets
- Framing
- Trade-press announcement stressing the rom-com twist on Sherlock Holmes and Hale's genre credits.
- Emphasis
- The playful premise and Hale's rom-com and mystery résumé.
- Leaves out or plays down
- Variety and THR leave out Roku's Tannenbaum quote (Variety) and Hale's upcoming projects (both).
- Charged language
- “Make It Rom-Com”“novel twist”
- For example
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“Sherlock Holmes, But Make It Rom-Com: Lucy Hale to Lead Roku Series” — The Hollywood Reporter
“is solving new mysteries as the lead in Roku’s upcoming limited series” — Variety
Centre2 outlets
- Framing
- Straight greenlight report with the fullest production and executive detail.
- Emphasis
- Executive quotes from Roku and Jaggi, casting status, Hale's other projects and representation.
- Leaves out or plays down
- None significant.
- Charged language
- “fresh, romantic spin”
- For example
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“Roku has given a green light to Scarlett Holmes, a new Roku Original limited series” — Deadline
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Roku has ordered the limited series Scarlett Holmes with Lucy Hale starring and executive producing.
- It is slated to premiere on The Roku Channel in 2027.
- Jaggi Entertainment produces; Paris Herbert-Taylor and Katie Wilbert write.
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Scarlett Holmes is set to premiere in 2027.
Reported- Reports 3
- The Hollywood Reporter, Variety, Deadline
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Lucy Hale stars in and executive produces Scarlett Holmes.
Reported- Reports 3
- The Hollywood Reporter, Variety, Deadline
Left2 articles
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Sherlock Holmes, But Make It Rom-Com: Lucy Hale to Lead Roku Series
Mixed Light, playful framing of the premise as a novel twist on Sherlock Holmes.

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Lucy Hale to Star in Roku Limited Series ‘Scarlett Holmes’
Neutral Announcement piece built around the longline and Hale's quote, with her rom-com and mystery credits.

Centre2 articles
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Lucy Hale To Headline ‘Scarlett Holmes’ Limited Series At Roku
Neutral Detailed greenlight report with Roku and Jaggi quotes and casting notes.

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Right0 articles
No coverage yet.
- 6 Oct 14:00 First DeadlineN Lucy Hale To Headline ‘Scarlett Holmes’ Limited Series At Roku
- 6 Oct 14:00 First VarietyLC Lucy Hale to Star in Roku Limited Series ‘Scarlett Holmes’
- 6 Oct 14:00 First The Hollywood ReporterLC Sherlock Holmes, But Make It Rom-Com: Lucy Hale to Lead Roku Series
- 6 Oct 14:24 +24m Screen RantN New Sherlock Holmes Series Puts Major Twist On Iconic Detective With Lead Star
Times are when each article was published, or when we first saw it if the outlet gave no time.