Rome's MIA Market sets 12th edition for Oct. 19-23 with new Via Veneto format
MIA Market, Rome's international audiovisual market, will hold its 12th edition Oct. 19-23 across Via Veneto hotels, overlapping the Rome Film Festival, with guests including Edward Berger, Asif Kapadia and Kim Longinotto.
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The story, neutrally told
Rome's MIA Market, which covers international TV series, animation, feature films and documentaries, will hold its 12th edition from Oct. 19 to 23. VarietyLC “is set to kick off its 12th edition with a new format” Read at Variety ↗ The Hollywood ReporterLC “set to run in Rome from Oct. 19 to 23” Read at The Hollywood Reporter ↗ Under the new format, the market expands to several hotels on Via Veneto and overlaps with the Oct. 13-25 Rome Film Festival, whereas in recent years the two were held on separate dates. VarietyLC “will now overlap, with MIA running Oct. 19-23 during the Oct. 13-25 Rome fest.” Read at Variety ↗ MIA chief Gaia Tridente told Variety the aim is for the market to be more rooted in the city and for Rome to become a major film and TV industry hub during this period; buyers will automatically get accreditation to the festival's morning press-and-industry screenings and its Alice in the City sidebar. VarietyLC ““We want the market to be more rooted in the city and Rome to become a major film and TV industry hub during this period,””“buyers will automatically get an accreditation to attend the morning screenings” Read at Variety ↗
Guests include director Edward Berger, documentarian Asif Kapadia, filmmaker Kim Longinotto and Trevor Roth of Roddenberry Entertainment, which is marking 60 years of Star Trek; Variety adds fireside chats with Banijay's Marco Bassetti, Studiocanal's Anna Marsh and Bad Wolf's Jane Tranter. VarietyLC “Newly added onstage conversations and/or keynotes will be held by Oscar-winning documentary director Asif Kapadia” Read at Variety ↗ The Hollywood ReporterLC “The MIA Market plans conversations with Conclave filmmaker Edward Berger” Read at The Hollywood Reporter ↗ The market will show about 100 projects from 43 countries: Variety says more than 100 and The Hollywood Reporter says 104, including industry programs such as the Co-Production & Gap Financing Market and Work-in-Progress sessions. VarietyLC “There will be more than 100 projects, in various stages and hailing from 43 countries” Read at Variety ↗ The Hollywood ReporterLC “104 projects from 43 countries” Read at The Hollywood Reporter ↗ Variety highlights a preview of Sky Italia's Gucci series "Gucci: Game Over", directed by Gabriele Muccino, and a new Animation Series Gap Financing Market. VarietyLC “a sneak peek at Sky Italia’s upcoming high-end Gucci family series “Gucci: Game Over,” directed by Gabriele Muccino” Read at Variety ↗
Panels include one on producing with AI featuring Mediawan's Max Wiedemann, AiMation's Tom Paton and BriskPace Studios' Al Munteanu; The Hollywood Reporter also lists panels on the creator economy, horror, vertical dramas, and algorithms and content diversity. VarietyLC ““Producing With AI: Augmentation or Replacement?”” Read at Variety ↗ The Hollywood ReporterLC “a panel entitled Can Excellence Survive the Mainstream?” Read at The Hollywood Reporter ↗ The Hollywood Reporter says the edition is supported by Italy's Ministry of Foreign Affairs and International Cooperation and ICE – Italian Trade Agency, with backing from Creative Europe MEDIA and the Italian Ministry of Culture. The Hollywood ReporterLC “supported by Italian Ministry of Foreign Affairs and International Cooperation and ICE – Italian Trade Agency” Read at The Hollywood Reporter ↗
Every sentence links to the reporting it rests on.
Left2 outlets
- Framing
- Trade-press announcement coverage: Variety leads with the new Via Veneto format and festival overlap; The Hollywood Reporter leads with the programme and a digital-era theme.
- Emphasis
- Variety stresses the venue change, Rome Film Festival synergy, and marquee projects; THR stresses panel topics (AI, creator economy, algorithms) and institutional backers.
- Leaves out or plays down
- THR omits the venue change and festival overlap; Variety omits the institutional backers and several THR panels (horror, algorithms).
- Charged language
- “Rich Roster”“Digital Era”
- For example
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“Rome MIA Market to Kick Off New Format With Rich Roster of Projects and Guests” — Variety
“MIA Market Unveils 2026 Program, Lineup For Digital Era” — The Hollywood Reporter
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- The 12th MIA Market runs Oct. 19-23 in Rome.
- Edward Berger, Asif Kapadia, Kim Longinotto and Trevor Roth are among the guests.
- Projects come from 43 countries.
- A panel on producing with AI features Max Wiedemann, Tom Paton and Al Munteanu.
Where accounts differ
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Number of projects on display
- Left
- Variety says more than 100; The Hollywood Reporter says 104 (a minor difference in wording, not a clear conflict).
MIA Market event
MIA, through chief Gaia Tridente, presents the new format as a way to root the market in Rome and build synergy with the Rome Film Festival.
““We want the market to be more rooted in the city and Rome to become a major film and TV industry hub during this period,”” — Variety
Left2 articles
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Celebratory Promotional-leaning preview emphasising the new format, festival overlap and star guests.

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MIA Market Unveils 2026 Program, Lineup For Digital Era
Neutral Concise programme rundown focused on panel themes and sponsors.

Centre0 articles
No coverage yet.
Right0 articles
No coverage yet.
- 1 Oct 16:14 First VarietyLC Rome MIA Market to Kick Off New Format With Rich Roster of Projects and Guests Including Edward Berger, Asif Kapadia, Kim Longinotto
- 1 Oct 17:49 +1h 35m The Hollywood ReporterLC MIA Market Unveils 2026 Program, Lineup For Digital Era
Times are when each article was published, or when we first saw it if the outlet gave no time.