Royal Mail advises senders to add a 'Return Address' to letters and parcels
Royal Mail's guidance recommends writing the words 'Return Address' followed by the sender's name and address on post, so undelivered items can be sent back. Two UK papers reported the advice on 13 October.
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The story, neutrally told
Mixed · 2Royal Mail recommends that people sending letters and parcels include a return address, so the postal service has somewhere to send an item that cannot be delivered. Daily ExpressR “Royal Mail recommends including a return address, giving the postal service somewhere to send an item if it cannot be delivered.” Read at Daily Express ↗ Daily MirrorL “Royal Mail recommends including a return address so undelivered items have a way of finding their way back to you.” Read at Daily Mirror ↗ Mixed · 2The 'two words' in the headlines are 'Return Address', which should be written above the sender's own name and address so it is clear the details belong to the sender and not the recipient. Daily MirrorL “The two words to write are 'Return Address' followed by your own name and address underneath.” Read at Daily Mirror ↗ Daily ExpressR “'Return Address' should be written above your own address details, as per official Royal Mail guidance.” Read at Daily Express ↗ Mixed · 2For an ordinary letter, the back of the envelope is the suggested place, with the full address including the postcode, kept separate from the recipient's details on the front. Daily MirrorL “For ordinary letters, the back of the envelope is a sensible place to put the information, keeping it separate from the recipient’s address on the front.” Read at Daily Mirror ↗ Daily ExpressR “For a standard letter, put the words 'Return Address' on the back and write your name and full address underneath, including the postcode.” Read at Daily Express ↗
Left · 1The Mirror adds that a return address can go on the front instead, provided it is clearly separated from the delivery address and does not interfere with it. Daily MirrorL “If you choose to put the return address on the front instead, make sure it is clearly separated from the recipient’s details and does not interfere with the main delivery address.” Read at Daily Mirror ↗ Right · 1The Express says Royal Mail's technical guidance for some mail formats specifies that a return address be headed with the words 'Return Address', and that position and layout matter, with requirements depending on the type of mail. Daily ExpressR “Royal Mail’s technical guidance for some mail formats specifies that a return address should be headed with the words 'Return Address' and that its position and layout matter.” Read at Daily Express ↗ Mixed · 2Royal Mail also advises writing the recipient's address clearly, with each part on its own line, and including a postcode, which it says helps sorting machines work efficiently; mail without one may take longer to arrive. Daily ExpressR “Royal Mail says a postcode helps its sorting machines process mail efficiently, and an item without one may take longer to reach its destination.” Read at Daily Express ↗ Daily MirrorL “Its guidance says postcodes help sorting machines work efficiently, while missing postcode information can mean a card takes longer to arrive.” Read at Daily Mirror ↗
Mixed · 2Both papers note that a return address is no guarantee an undelivered item will come back, but say it gives an extra chance of it reaching the sender, particularly for important paperwork, personal cards or gifts. Daily ExpressR “Adding a return address cannot guarantee that every undelivered item will be returned, but it gives it a better chance of reaching the sender if delivery fails.” Read at Daily Express ↗ Daily MirrorL “Adding a return address is not a guarantee that every missing or delayed item will make it back to you, but it provides an important extra route if delivery fails.” Read at Daily Mirror ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Practical consumer-advice piece opening with everyday examples (birthday card, document, parcel) and ending with a call to add 'those two words'.
- Emphasis
- Front-of-envelope alternative and the ease of forgetting the step.
- Leaves out or plays down
- Does not mention Royal Mail's technical guidance for particular mail formats.
- For example
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“Whether you are sending a birthday card , an important document or a parcel to a friend, there is one small detail worth adding before it goes in the post.” — Daily Mirror
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right1 outlet
- Framing
- Practical consumer-advice piece presented as a reminder and quick check before posting, with a little more on Royal Mail's technical guidance.
- Emphasis
- Technical format guidance, and that layout matters.
- Leaves out or plays down
- Does not mention the option of putting the return address on the front.
- For example
-
“It is a quick check to make before posting, particularly when the contents would be difficult or inconvenient to replace.” — Daily Express
What every side reports
- Royal Mail recommends adding a return address to post.
- The label to use is 'Return Address', followed by the sender's name and full address including postcode.
- A return address does not guarantee an undelivered item will be returned.
- Royal Mail advises writing the recipient's address clearly and including a postcode.
Royal Mail organisation
As reported by both papers, Royal Mail's guidance recommends a return address on the back of an envelope so undelivered mail can be sent back, while noting it is no guarantee.
“Royal Mail’s own advice says a return address can be added to the back of an envelope if you want undelivered mail returned.” — Daily Mirror
“It says people can add a return address to the back of a card if they want undelivered mail returned to them” — Daily Express
Left1 article
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Royal Mail urges customers to put two words on envelopes every time
Neutral Service-style advice piece with everyday examples and the front-of-envelope option.

Centre0 articles
No coverage yet.
Right1 article
-
Royal Mail urges everyone to write 'two words' on envelopes and parcels
Neutral Service-style reminder of Royal Mail guidance, adding detail on technical format specifications.

- 13 Oct 07:00 First Daily ExpressR Royal Mail urges everyone to write 'two words' on envelopes and parcels
- 13 Oct 07:01 +1m Daily MirrorL Royal Mail urges customers to put two words on envelopes every time
Times are when each article was published, or when we first saw it if the outlet gave no time.
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