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Royal Mail advises senders to add a 'Return Address' to letters and parcels

Royal Mail's guidance recommends writing the words 'Return Address' followed by the sender's name and address on post, so undelivered items can be sent back. Two UK papers reported the advice on 13 October.

2 outlets · 1L · 0C · 1R First reported Account updated
Image: Daily Express
Image: Daily Mirror

1 / 2

The story, neutrally told

Mixed · 2Royal Mail recommends that people sending letters and parcels include a return address, so the postal service has somewhere to send an item that cannot be delivered. Mixed · 2The 'two words' in the headlines are 'Return Address', which should be written above the sender's own name and address so it is clear the details belong to the sender and not the recipient. Mixed · 2For an ordinary letter, the back of the envelope is the suggested place, with the full address including the postcode, kept separate from the recipient's details on the front.

Left · 1The Mirror adds that a return address can go on the front instead, provided it is clearly separated from the delivery address and does not interfere with it. Right · 1The Express says Royal Mail's technical guidance for some mail formats specifies that a return address be headed with the words 'Return Address', and that position and layout matter, with requirements depending on the type of mail. Mixed · 2Royal Mail also advises writing the recipient's address clearly, with each part on its own line, and including a postcode, which it says helps sorting machines work efficiently; mail without one may take longer to arrive.

Mixed · 2Both papers note that a return address is no guarantee an undelivered item will come back, but say it gives an extra chance of it reaching the sender, particularly for important paperwork, personal cards or gifts.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
Practical consumer-advice piece opening with everyday examples (birthday card, document, parcel) and ending with a call to add 'those two words'.
Emphasis
Front-of-envelope alternative and the ease of forgetting the step.
Leaves out or plays down
Does not mention Royal Mail's technical guidance for particular mail formats.
For example
“Whether you are sending a birthday card , an important document or a parcel to a friend, there is one small detail worth adding before it goes in the post.” — Daily Mirror

Centre0 outlets

No centre outlet in our sources has covered this story yet.

Right1 outlet

Framing
Practical consumer-advice piece presented as a reminder and quick check before posting, with a little more on Royal Mail's technical guidance.
Emphasis
Technical format guidance, and that layout matters.
Leaves out or plays down
Does not mention the option of putting the return address on the front.
For example
“It is a quick check to make before posting, particularly when the contents would be difficult or inconvenient to replace.” — Daily Express

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