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Sacha Baron Cohen apologises to Kazakhstan over Borat, 20 years on

Sacha Baron Cohen apologised "to the people of Kazakhstan" for the first time on a podcast, saying the Borat character has nothing to do with the country. Both outlets report it with background on Kazakhstan's changing reaction.

2 outlets · 2L · 0C · 0R First reported Account updated
Image: Meduza
Image: The Independent

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The story, neutrally told

Left · 2Sacha Baron Cohen has publicly apologised to the people of Kazakhstan for the first time over Borat, the character from the 2006 film. Left · 2On the podcast "Happy Sad Confused", Baron Cohen said: "I want to apologize to the people of Kazakhstan, for the first time ever, because Borat has got nothing to do with Kazakhstan." Left · 2Baron Cohen said the character began as an earlier version made for the BBC, presented as Albanian, and that the character's nationality and name then changed depending on which channel was paying; when the character moved to HBO, which owned it, a new country was needed, and Kazakhstan was chosen as a place "that no one knows anything about".

Left · 1Speaking to the audience at New York's 92nd Street Y, Baron Cohen asked any Kazakhstanis present not to take it personally, saying they meant no harm and respected the people and culture of Kazakhstan. Left · 2Baron Cohen also recalled a complaint from the Kazakh embassy early in the character's run, which they said was made "quite rightly", and admitted not knowing what a Kazakh accent sounds like. Left · 2Baron Cohen concluded that the character was really about the ignorance of people who could believe such things happened in a place they had never heard of, echoing a 2006 Rolling Stone interview in which they said the joke was on those who believe the Kazakhstan described could exist.

Left · 1Kazakh official attitudes have shifted over time: in 2005 the Foreign Ministry threatened to sue, the film never screened in Kazakh cinemas though it was not officially banned, and in 2020 Kazakh Tourism adopted the catchphrase "Very nice!" as its tourism slogan. Left · 2After the 2020 sequel, Borat Subsequent Moviefilm, Kazakh Americans wrote a public letter saying the character had done "irreparable harm to Kazakhstan's national image", and the Kazakh American Association called for the film to be excluded from award nominations. Left · 1The Independent notes that Baron Cohen is currently promoting another sequel, Ali G: Who Iz I?.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left2 outlets

Framing
Both outlets report the apology straight, leading with the quote that Borat has nothing to do with Kazakhstan. Meduza adds the history of Kazakhstan's shifting official response; The Independent adds the podcast anecdotes and the live-audience appeal.
Emphasis
Meduza stresses Kazakhstan's move from hostility to acceptance; The Independent stresses Baron Cohen's jokes and the sequel's backlash.
Leaves out or plays down
Neither reports a response from the Kazakh government or embassy to the apology. The Independent omits Kazakhstan's official reaction history; Meduza omits the audience appeal and the Ali G promotion.
Charged language
“vulgar, racist Kazakh television journalist”
For example
“Over the years, Kazakhstan’s authorities have shifted from hostility toward “Borat” to acceptance.” — Meduza
“starred as the vulgar, racist Kazakh television journalist Borat Sagdiyev” — The Independent

Centre0 outlets

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Right0 outlets

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