Sam Levinson signs overall TV deal with Amazon MGM Studios
The creator of HBO's "Euphoria" has signed an overall television deal with Amazon MGM Studios to develop series for Prime Video, ending an HBO-only TV career. His wife and producing partner, Ashley Levinson, is included.
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The story, neutrally told
Mixed · 2Sam Levinson, creator of "Euphoria", has signed an overall television deal with Amazon MGM Studios. VarietyLC “Sam Levinson has entered an overall deal at Amazon MGM Studios.” Read at Variety ↗ DeadlineN “Levinson has struck an overall television deal with Amazon MGM Studios.” Read at Deadline ↗ Mixed · 2Under the deal he will develop and produce series for Prime Video and other Amazon MGM platforms, and the pact includes executive producing services for his wife and Tiny Goat Productions partner, Ashley Levinson. VarietyLC “will develop and produce television projects for Prime Video and other Amazon MGM platforms via their Tiny Goat Productions banner.” Read at Variety ↗ DeadlineN “which also includes executive producing services for his Tiny Goat Productions partner, and wife, Ashley Levinson.” Read at Deadline ↗ Left · 1The Hollywood Reporter says Levinson will work exclusively with Amazon MGM and Prime Video on series projects. The Hollywood ReporterLC “Levinson will exclusively create and develop series projects for Amazon MGM and streamer Prime Video.” Read at The Hollywood Reporter ↗
Mixed · 2All of his previous television work, including "Euphoria" and "The Idol", aired on HBO, where Deadline says he previously had a deal. The Hollywood ReporterLC “All of his previous TV work — Euphoria, The Idol and the movie The Wizard of Lies — had been at HBO.” Read at The Hollywood Reporter ↗ DeadlineN “Levinson previously had a deal with HBO, where all of his television work has aired.” Read at Deadline ↗ Left · 2"Euphoria", starring Zendaya, aired on HBO for three seasons from 2019 to May 2026; Levinson wrote and directed all eight episodes of the final season, which followed significant production delays. VarietyLC “the Zendaya-led drama series that aired on HBO for three seasons from 2019 to May of this year.” Read at Variety ↗ The Hollywood ReporterLC “Levinson wrote and directed all eight episodes of the final season, which debuted after signifcant delays in production.” Read at The Hollywood Reporter ↗ Left · 2Variety reports the series earned 32 Emmy nominations and won nine, and Levinson won a DGA Award in 2023 for directing season two; The Hollywood Reporter, citing internal data, says season three averaged some 25 million viewers worldwide, up from 21.5 million for season two. VarietyLC ““Euphoria” earned 32 Emmy nominations, including one for outstanding drama series, and won nine” Read at Variety ↗ The Hollywood ReporterLC “According to internal data, the final season averaged some 25 million viewers worldwide, up from 21.5 million for season two in 2022.” Read at The Hollywood Reporter ↗
Mixed · 2Peter Friedlander, head of global television at Amazon MGM Studios, called Levinson "one of the most daring and original voices in television today" and said the studio would give him "the creative freedom and global platform to develop their projects." VarietyLC ““Sam Levinson is one of the most daring and original voices in television today, with a fearless commitment to authentic storytelling that resonates with audiences around the world,”” Read at Variety ↗ DeadlineN ““We’re thrilled to welcome Sam and Ashley and to give them the creative freedom and global platform to develop their projects.”” Read at Deadline ↗ Centre · 1Levinson said Friedlander's team had "inspired us from our very first conversation" and that he and Ashley "can't wait to get to work." DeadlineN ““Peter and his team have inspired us from our very first conversation,” added Levinson.” Read at Deadline ↗ Left · 1The coverage does not name any specific projects, or give the deal's length or financial terms. The Hollywood ReporterLC “Under the agreement, Levinson will exclusively create and develop series projects for Amazon MGM and streamer Prime Video.” Read at The Hollywood Reporter ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left2 outlets
- Framing
- Trade-press deal announcement leading with the "Euphoria" creator's move, backed by awards and ratings credentials.
- Emphasis
- Variety stresses Emmy nominations, wins and the DGA award; The Hollywood Reporter stresses the HBO history, exclusivity and the final season's 25 million average viewers.
- Leaves out or plays down
- Neither gives deal length, value or specific projects; Variety does not state that his earlier TV work was exclusively at HBO.
- Charged language
- “Inks”“setting up shop in a new home”
- For example
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“Euphoria creator Sam Levinson is setting up shop in a new home.” — The Hollywood Reporter
“Over the course of its run, “Euphoria” earned 32 Emmy nominations” — Variety
Centre1 outlet
- Framing
- Deal announcement with a career recap of Levinson's work, framed as a move away from HBO.
- Emphasis
- His early career, his films and HBO work, and the end of "Euphoria" after a four-year gap before season three.
- Leaves out or plays down
- Does not give ratings, awards figures, exclusivity or financial terms.
- Charged language
- “is on the move”
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Levinson signed an overall TV deal with Amazon MGM Studios.
- Ashley Levinson, his wife and Tiny Goat Productions partner, is included.
- All of Levinson's prior TV work aired on HBO.
- Peter Friedlander, head of global television at Amazon MGM Studios, and Levinson issued identical statements in all three reports.
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Sam Levinson has signed an overall television deal with Amazon MGM Studios.
Supported- Supports 3
- The Hollywood Reporter, Variety, Deadline
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Ashley Levinson, Levinson's wife and Tiny Goat Productions partner, is part of the Amazon MGM deal.
Supported- Supports 3
- The Hollywood Reporter, Variety, Deadline
-
All of Levinson's previous television work aired on HBO.
Supported- Supports 2
- The Hollywood Reporter, Deadline
- Reports 1
- Variety
Amazon MGM Studios organisation
Through Peter Friedlander, presents Levinson as a daring, original voice and promises creative freedom and a global platform.
““We’re thrilled to welcome Sam and Ashley and to give them the creative freedom and global platform to develop their projects.”” — Deadline
Sam Levinson person
Thanks Friedlander's team for inspiring him and Ashley and says they are eager to start work and deliver for audiences.
““Ashley and I are grateful for their trust, and we can’t wait to get to work and deliver for audiences around the world.”” — Variety
Left2 articles
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‘Euphoria’ Creator Sam Levinson Enters Overall TV Deal at Amazon MGM Studios
Neutral Straight deal report with a credentials-heavy recap of Emmy and DGA recognition.

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Sam Levinson Inks Overall TV Deal With Amazon MGM Studios
Neutral Deal report stressing HBO history, exclusivity and the final season's strong viewership despite delays.

Centre1 article
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Sam Levinson Signs Overall Deal With Amazon
Neutral Deal report framed as a move from HBO, with a detailed career history.

Right0 articles
No coverage yet.
- 13 Oct 18:00 First DeadlineN Sam Levinson Signs Overall Deal With Amazon
- 13 Oct 18:00 First VarietyLC ‘Euphoria’ Creator Sam Levinson Enters Overall TV Deal at Amazon MGM Studios
- 13 Oct 18:00 +1m The Hollywood ReporterLC Sam Levinson Inks Overall TV Deal With Amazon MGM Studios
Times are when each article was published, or when we first saw it if the outlet gave no time.
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