Sharjah FDI Office launches Najm, an AI agent to guide foreign investors
Invest in Sharjah, the emirate's investment promotion agency, launched Najm, an AI agent that helps investors find industrial and commercial sites, at the ninth Sharjah Investment Forum on 14 October 2026.
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The story, neutrally told
Centre · 2The Sharjah FDI Office, also known as Invest in Sharjah, launched Najm, an AI agent for investors, at the Sharjah Investment Forum on Wednesday 14 October 2026. Gulf NewsN “Mohamed Juma Al Musharrkh, CEO of the Sharjah FDI Office, also known as Invest in Sharjah, announced the launch at the ninth Sharjah Investment Forum.” Read at Gulf News ↗ The NationalN “It was launched by the emirate's investment promotion agency, the Sharjah FDI Office, also known as Invest in Sharjah.” Read at The National ↗ Centre · 1Gulf News describes Najm as an agentic AI tool that works as a first point of contact: an investor enters basic details about their planned business and the agent handles industry-related queries and identifies sites that fit their requirements and budget. Gulf NewsN “Najm will work as a first point of contact. An investor enters basic details, and the agent then handles industry-related queries.” Read at Gulf News ↗ Centre · 1It replaces a fragmented search across several property platforms by bringing relevant opportunities together in one place, so the process could start before investors enter Sharjah. Gulf NewsN “Investors currently check several property platforms and sources one by one. Najm brings the relevant opportunities together in one place.” Read at Gulf News ↗
Centre · 1The National reports that the tool aims to help foreign investors identify opportunities within seconds, and that it is first meant to find sites for factories and warehouses across the emirate. The NationalN “A new AI-powered platform, called Najm, will initially help investors find sites for factories and warehouses across the emirate.” Read at The National ↗ Centre · 2In the first phase, Najm draws on listings from the property portals Bayut and Property Finder and from Dubizzle, plus public information from Sharjah entities, sector and regulatory information, and the office's own FDI data. Gulf NewsN “Land, commercial and industrial property listings from Bayut, Dubizzle and Property Finder.” Read at Gulf News ↗ The NationalN “Invest in Sharjah has teamed up with property portals Bayut and Property Finder, as well as e-commerce platform” Read at The National ↗ Centre · 1Gulf News reports that Invest in Sharjah signed three memorandums of understanding to support Najm, with the Sharjah Department of Town Planning and Survey, Property Finder, and Bayut and Dubizzle. Gulf NewsN “Invest in Sharjah signed three memorandums of understanding (MoU) to support Najm.” Read at Gulf News ↗
Centre · 2The two outlets describe the second phase differently. Gulf News says it will bring options for direct partnerships with Sharjah entities and more live, verified opportunities, while The National quotes the chief executive as saying it will widen coverage to sectors including healthcare and education. Gulf NewsN “In the second phase it will bring the investor options for direct partnerships with various Sharjah entities.” Read at Gulf News ↗ The NationalN “In the second phase, the Najm platform will expand its sector horizon to cover a broader range of assets and investment opportunities in the healthcare and education sectors” Read at The National ↗ Centre · 1Chief executive Mohamed Al Mushrrakh (spelled Al Musharrkh by Gulf News) said investors could struggle to find the information they need, and called Najm "the answer to that question" and "just the beginning". The NationalN ““Najm is the answer to that question. It is Invest in Sharjah's new tool for global investors.””““What you have seen today is just the beginning” Read at The National ↗ Centre · 1The National places the launch in the context of a push for foreign direct investment despite geopolitical uncertainty. It cites Invest in Sharjah data showing Dh7.74 billion in FDI last year, up 8.8 per cent, projects receiving FDI up 45 per cent to 142, and more than 16,000 real estate transactions in the first half of 2026. The NationalN “Sharjah received Dh7.74 billion in FDI last year, an 8.8 per cent increase on an annual basis.”“Sharjah’s real estate sector recorded more than 16,000 transactions during the first half of this year” Read at The National ↗
Centre · 1The two-day forum, themed "Building Adaptive Economies", was attended by Sharjah Ruler Sheikh Dr Sultan bin Mohammed Al Qasimi, with a keynote by UAE Minister of Economy and Tourism Abdulla Bin Touq Al Marri on AI's growing role. Gulf NewsN “The 9th edition of the event was graced by His Highness Sheikh Dr Sultan bin Mohammed Al Qasimi, Supreme Council Member and Ruler of Sharjah.”“H.E. Abdulla Bin Touq Al Marri, UAE Minister of Economy & Tourism, delivered the keynote” Read at Gulf News ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre2 outlets
- Framing
- Both centre outlets present the launch as a practical, positive step to simplify investor search in Sharjah. Gulf News focuses on how the tool works and the forum; The National puts it in an economic-growth and FDI context.
- Emphasis
- Gulf News: mechanics, data sources, MoUs and forum speakers. The National: speed, FDI statistics, geopolitical backdrop and the chief executive's quotes.
- Leaves out or plays down
- Neither reports independent assessment, costs or user results. Gulf News leaves out FDI figures and the healthcare and education expansion; The National leaves out the MoUs and the partnerships planned for phase two.
- Charged language
- “agentic AI tool”“within seconds”
- For example
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“Najm does more than display listings or answer questions.” — Gulf News
“identify investment opportunities within seconds” — The National
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Invest in Sharjah (the Sharjah FDI Office) launched the AI agent Najm at the Sharjah Investment Forum on 14 October 2026.
- Najm's first phase focuses on industrial and commercial property, using listings from Bayut, Dubizzle and Property Finder.
- Chief executive Mohamed Al Mushrrakh (Al Musharrkh in Gulf News) announced the launch.
Where accounts differ
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What the second phase of Najm will add
- Centre
- Gulf News says direct partnerships with Sharjah entities and live, verified opportunities; The National says broader sectors such as healthcare and education. The accounts are not necessarily contradictory.
Sharjah FDI Office organisation
Presents Najm as a tool to deliver the right information to investors at the right moment, starting with industrial and commercial sites and expanding to more sectors.
“how can we deliver the right information at the right moment, when they need it” — The National
“The agency describes the platform as more direct, intelligent and personalised.” — Gulf News
Left0 articles
No coverage yet.
Centre2 articles
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Sharjah launches Najm, an AI agent to guide investors
Neutral Explanatory launch report detailing how Najm works, its phases, data sources, MoUs and the forum.
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Sharjah turns to AI to boost growth and speed up business processes
Neutral Economic-angle report linking the AI launch to FDI growth and geopolitical uncertainty, with the chief executive's quotes and Invest in Sharjah data.
Right0 articles
No coverage yet.
- 14 Oct 09:53 First Gulf NewsN Sharjah launches Najm, an AI agent to guide investors
- 14 Oct 13:07 +3h 14m The NationalN Sharjah turns to AI to boost growth and speed up business processes
Times are when each article was published, or when we first saw it if the outlet gave no time.
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