Skydance sports chief David Berson names Craig Barry and Jeff Gerttula to top roles
David Berson, chairman of Skydance's Global Sports Group, announced his leadership team on Thursday. Craig Barry of TNT Sports becomes chief content officer and Jeff Gerttula of CBS Sports becomes managing director.
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The story, neutrally told
Mixed · 2David Berson, the CBS Sports veteran who is now chairman of Skydance's Global Sports Group, announced his leadership team on Thursday 29 October 2026. DeadlineN “David Berson, the CBS Sports veteran who is now chairman of Skydance‘s Global Sports Group, has set his leadership team” Read at Deadline ↗ VarietyLC “which on Thursday unveiled its new executive team” Read at Variety ↗ Mixed · 2Craig Barry, a long-time TNT Sports executive, was named executive vice president and chief content officer. Deadline says Barry worked at TNT and Turner sports for nearly four decades. VarietyLC “has been named chief content officer at Skydance’s global sports group” Read at Variety ↗ DeadlineN “who worked at the TNT and Turner sports division for nearly four decades” Read at Deadline ↗ Mixed · 2According to Berson's memo, Barry will be responsible for all production, including remote and live event production, studio production, on-air talent, features, creative content, graphics and editorial. Barry reports to Berson. DeadlineN “Craig will be responsible for all production, including remote and live event production, studio production, on-air talent, features, creative content, graphics and editorial.” Read at Deadline ↗ VarietyLC “He will report to David Berson, the chairman of Skydance’s sports operations” Read at Variety ↗
Mixed · 2Jeff Gerttula, who has led digital operations across CBS Sports, was named executive vice president and managing director. The role covers digital, international, strategy and business development for sports. VarietyLC “He was named executive vice president and managing director of the sports unit. He will oversee digital, international, strategy and business development for sports.” Read at Variety ↗ DeadlineN “Gerttula, a veteran CBS Sports digital exec, will oversee digital, international, strategy and business development for sports.” Read at Deadline ↗ Centre · 1Berson said the international structure is still being assessed, and that Gerttula will be the point person with the international sports teams. Bennett Spector, who oversees Bleacher Report and House of Highlights, and Yang Adija, focused on digital strategy and operations, will join Gerttula's team. DeadlineN ““As we are still assessing the international structure and operating model, Jeff will be the point person with the international sports teams,” Berson noted.”“Bennett Spector will join Jeff’s team and continue to oversee Bleacher Report and House of Highlights.” Read at Deadline ↗ Centre · 1The roster also names Patty Power (operations and engineering), Dan Weinberg (programming), Chris Carter (chief financial officer), Kelly Dunne (marketing) and Jen Sabatelle (communications) as executive vice presidents. It names Bryn Berglund (human resources), Doug Bernstein (insights and audience strategy), Kevin Glidewell (legal) and Deanna O'Toole (business affairs) as senior vice presidents. DeadlineN “Patty Power – Executive Vice President, Operations and Engineering.”“Deanna O’Toole – Senior Vice President, Business Affairs.” Read at Deadline ↗
Centre · 1Deadline reports that the appointments are part of restructuring after this month's $110 billion merger of Paramount and Warner Bros. Discovery created Skydance. It says Berson was elevated the week the merger closed, as TNT Sports chief Luis Silberwasser announced his departure. DeadlineN “created by this month’s $110 billion merger of Paramount and Warner Bros. Discovery”“with TNT Sports chief Luis Silberwasser announcing his departure” Read at Deadline ↗ Mixed · 2Deadline says the roster follows the usual merger pattern, in which executives from the acquiring company prevail, and calls Barry a notable exception. Variety also calls the Barry appointment surprising, because it brings a veteran of the acquired company into the new leadership. DeadlineN “executives from the company doing the acquiring (CBS parent Paramount, in this case) prevail over the other side” Read at Deadline ↗ VarietyLC “surprising in some sense because it brings a veteran from the company being acquired into the new mix” Read at Variety ↗ Centre · 1Exits in the reorganisation include TNT Sports communications and talent chief Nate Smeltz, CBS production EVP Harold Bryant, TNT Sports CFO Sophia Constantinides, TNT Sports Ventures president Patrick Crumb, TNT Sports HR SVP Donald Knight and TNT SVP of strategic partnerships Raphael Poplock. Berson's memo praised the departing executives. Deadline says Sports Business Journal reported the appointments first. DeadlineN “Notable exits as part of the reorg include those of TNT Sports communications and talent chief Nate Smeltz”“Sports Business Journal had the first report on the appointments, which have now been confirmed by Deadline.” Read at Deadline ↗
Left · 1Variety presents Barry as a possible source of creative approaches to rights and formats. It cites Barry's work testing alliances with emerging sports such as videogames and creating celebrity-sports concepts. It points to TNT Sports' backing of "The Match" and a "Dunkman" contest, and to interest in "Unrivaled", the women's basketball league. VarietyLC “helped cultivate a creative approach to rights and formats”“There has been strong interest in “Unrivaled,” the three-on-three women’s basketball league” Read at Variety ↗ Left · 1Variety adds that the combined company will hold the NCAA men's basketball tournament rights under one umbrella for the first time since 2010, after Warner and Paramount shared them for several years. Variety suggests this is one reason Berson may want an expert from outside the CBS side. The article gives the year as "early 2007", which appears to be an error. VarietyLC “Warner and Paramount have shared rights to the NCAA March Madness men’s basketball tournament, which airs across CBS, TNT, TBS and TruTV.”“Berson may have need of an expert from the non-CBS side of things.” Read at Variety ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Variety treats the appointments as a story about creative sports programming and formats, and about what a TNT Sports veteran brings to the merged company.
- Emphasis
- Barry's work on celebrity-sports concepts, videogame sports partnerships, Unrivaled, The Match and Dunkman, and the combined NCAA tournament rights.
- Leaves out or plays down
- Does not list the rest of Berson's team or the executives who are leaving.
- Charged language
- “assimilated”
- For example
-
“Warner’s sports properties are being assimilated into Skydance, but some aspects of the company’s approach to games and contests may continue.” — Variety
Centre1 outlet
- Framing
- Deadline reports the appointments as a corporate reorganisation after the Paramount–Warner Bros. Discovery merger, with the full roster and the departures.
- Emphasis
- The complete list of titles and job descriptions from Berson's memo, the executives who are leaving, and the pattern of acquirer executives prevailing.
- Leaves out or plays down
- Gives little on Barry's creative or programming track record beyond tenure.
- Charged language
- “prevail”
- For example
-
“The appointments are the latest to come down from senior leadership in an effort to organize and restructure Skydance” — Deadline
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- David Berson is chairman of Skydance's Global Sports Group and announced the team on Thursday 29 October 2026.
- Craig Barry, a long-time TNT Sports executive, becomes chief content officer.
- Jeff Gerttula, a CBS Sports digital executive, becomes executive vice president and managing director overseeing digital, international, strategy and business development.
- Barry's appointment is notable because Barry comes from the acquired side of the merger.
Where accounts differ
-
Spelling of Barry's name in Deadline
- Left
- Variety spells the name Craig Barry throughout.
- Centre
- Deadline writes "Craig Berry" and "Perry" in its text, but "Craig Barry" in its headline and memo listing; this is probably a typo.
David Berson person
Berson announced the team in a memo, set out each executive's remit, and praised departing executives. He said the international structure is still being assessed.
““As we are still assessing the international structure and operating model, Jeff will be the point person with the international sports teams,” Berson noted.” — Deadline
““excellent executives whom I greatly admire and respect.”” — Deadline
Craig Barry person
Barry takes charge of all production and creative content. Variety quotes a 2025 interview in which Barry spoke about finding the best value proposition in partnerships.
““In any partnership, you have to be open to trying to figure out what the best value proposition is,”” — Variety
Jeff Gerttula person
Gerttula, previously head of digital at CBS Sports, becomes the point person for international sports teams and oversees digital and business development.
“Gerttula, a veteran CBS Sports digital exec, will oversee digital, international, strategy and business development for sports.” — Deadline
Left1 article
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Skydance Sports Chief Gives Top Roles to Jeff Gerttula, Craig Barry
Mixed Analytical trade piece on what Barry's creative sports formats could mean for the merged company, with some commentary.

Centre1 article
-
Neutral Straightforward roster report on the post-merger reorganisation, with the full list and exits.

Right0 articles
No coverage yet.
- 29 Oct 15:59 First VarietyLC Skydance Sports Chief Gives Top Roles to Jeff Gerttula, Craig Barry
- 29 Oct 17:40 +1h 41m DeadlineN Skydance Sports Chief David Berson Sets Exec Roster, With New Roles For Jeff Gerttula, Craig Barry & More
Times are when each article was published, or when we first saw it if the outlet gave no time.
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