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Strictly's Will Best announces birth of first child, son Sonny

Will Best, the 41-year-old Big Brother presenter now competing on Strictly Come Dancing, announced on Instagram on Thursday that he and fiancée Tobi Rose have had their first child, a son named Sonny.

2 outlets · 1L · 1C · 0R First reported Account updated
Image: Evening Standard
Image: Daily Mirror

1 / 2

The story, neutrally told

Mixed · 2Will Best, the 41-year-old broadcaster and Big Brother presenter who is competing on Strictly Come Dancing, announced on Thursday 15 October that he has become a father for the first time. Mixed · 2He posted a video to Instagram in which he joked about a "really cool new thing" he got that day, then panned the camera down to show the baby in his arms. Mixed · 2In the caption he wrote: "Welcome to the world Sonny Best, you little smasher," thanked his partner Tobi Rose, a fashion stylist, calling her "a miracle", and described them as "a couple of tired new parents".

Left · 1The Daily Mirror reports that Best said in a behind-the-scenes clip for Strictly: It Takes Two that the baby had arrived on Sunday, which was Icons Week on the show; the Evening Standard does not give a birth date. Mixed · 2Best's Strictly dance partner, Dianne Buswell, who recently had her own first child with YouTuber Joe Sugg, wrote that their son Bowie "is so excited to meet little Sonny". The Mirror spells her first name "Diane". Mixed · 2Fleur East, who co-hosts the Hits Radio Breakfast Show with Best, also commented, telling him to "go and smash it on that ballroom floor for your little family".

Mixed · 2Other well-wishers named include Strictly host Josh Widdicombe and professional Amy Dowden (Mirror), and judge Oti Mabuse, contestants Dame Sarah Storey, Graeme Hall and John Nellis, It Takes Two host Ellie Taylor and GK Barry (Standard). Mixed · 2Best revealed the pregnancy in a mid-September Instagram post of summer photos that included a mirror picture of Rose's baby bump. He has been engaged to Rose since a 2024 trip to Italy (the Mirror says Tuscany), after nearly 15 years together. Centre · 1Best will return to the Strictly ballroom on Saturday with Buswell to dance a jive to Crocodile Rock by Sir Elton John, according to the Standard.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
Light showbiz announcement led by the baby's name, with Best's quips and a recap of the pregnancy reveal.
Emphasis
Best's Icons Week joke, the birth date (Sunday), colleagues' messages, and a Sun source quote from the pregnancy announcement.
Leaves out or plays down
Does not mention Best's Hits Radio role with Fleur East or his Celebrity Mastermind win, or Saturday's dance.
Charged language
“sweet name”“little smasher”
For example
“Strictly Come Dancing's Will Best welcomes a baby boy and reveals sweet name” — Daily Mirror
“"He's arrived on Icons Week. What does that make him? An icon!"” — Daily Mirror

Centre1 outlet

Framing
Warm, straightforward announcement piece led by Best feeling 'so lucky', describing the Instagram post in detail.
Emphasis
The photo carousel, the wide range of well-wishers, Best's career background and Saturday's jive.
Leaves out or plays down
Gives no birth date and omits Best's remark about the baby arriving on Icons Week.
Charged language
“so lucky”“sweet snaps”
For example
“Strictly Come Dancing star Will Best feels ‘so lucky’ as he welcomes first child” — Evening Standard
“He also included several sweet snaps of himself and Rose cradling their infant” — Evening Standard

Right0 outlets

No right outlet in our sources has covered this story yet.

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