UK sunbed shops up 47% since 2016, with most in lower-income regions, study finds
Analysis by companydata.com says UK tanning shops rose from 2,103 in 2016 to 3,095, with the highest density in the lowest-income regions while Europe's numbers fall. The data shows where the shops are, not why.
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The story, neutrally told
Mixed · 2The number of tanning shops in the UK has risen by 47 per cent since 2016, from 2,103 to 3,095, according to analysis by companydata.com. Daily MirrorL “the number of tanning shops has risen by 47 per cent since 2016, from 2,103 to 3,095” Read at Daily Mirror ↗ Daily ExpressR “the number of tanning shops has risen by 47 per cent since 2016, from 2,103 to 3,095” Read at Daily Express ↗ Right · 1The total passed 3,000 for the first time this year. An average of 70 salons a year have opened since the pandemic, but 126 have opened since the start of January 2026. Daily ExpressR “an average of 70 salons have opened per year since the pandemic but 126 have already opened since the start of January 2026” Read at Daily Express ↗ Mixed · 2The North East of England has 233 salons. Newcastle, Sunderland, Durham, Darlington and Teesside postcodes have about 8.5 shops per 100,000 people, almost twice the national average of 4.5. Daily MirrorL “have about 8.5 shops per 100,000 people, which is almost twice the national average of 4.5” Read at Daily Mirror ↗ Daily ExpressR “with the North East of England having 233 salons” Read at Daily Express ↗
Right · 1Northern Ireland has 102 salons, or 5.3 per 100,000. At the other end are the South West (2.7 per 100,000), the South East (3.0) and London (3.2). Daily ExpressR “Northern Ireland has 102 salons, or 5.3 per 100,000” Read at Daily Express ↗ Mixed · 2Companydata.com says the four regions with the highest disposable income per head have the fewest salons per person. The North East has the lowest income per head in Britain and the most salons, while London has the highest income. Daily MirrorL “the four regions with the highest disposable income per head are the four with the fewest salons per person” Read at Daily Mirror ↗ Daily ExpressR “The North East has the lowest income per head in Britain and the most salons” Read at Daily Express ↗ Right · 1Elsewhere in Europe the number of salons is flat or falling. Excluding the UK, Europe had 5,167 salons in 2016 and 4,650 now, a fall of 10 per cent, which makes Britain the only major European market still growing. Daily ExpressR “Excluding the UK, Europe counted 5,167 salons in 2016 and 4,650 today, a fall of 10 per cent” Read at Daily Express ↗
Left · 1Germany, the second largest market, fell from 2,286 salons to 1,929 (16%), and the Netherlands fell from 535 to 420 on 1 January 2026 (21%). The UK is now said to account for 40% of European salons found in the study. Daily MirrorL “Germany, decreasing from 2,286 salons in 2016 to 1,929 now (16%)”“declined from having 535 salons in 2016 to 420 on 1 January 2026, down 21 per cent” Read at Daily Mirror ↗ Left · 1Cancer Research UK says sunbeds can cause cancer because UV rays damage the DNA in skin cells. Daily MirrorL “Cancer Research UK says sunbeds can cause cancer by the UV rays damaging DNA in your skin cells.” Read at Daily Mirror ↗ Mixed · 2Uttam Ramdaras, data analyst at companydata.com, said the growth is in the North East and North West rather than London or the Home Counties, and that the less people earn, the more sunbed shops there are. He added: "The data does not tell you why, but it tells you where." Daily MirrorL “The data does not tell you why, but it tells you where.” Read at Daily Mirror ↗ Daily ExpressR “The less people earn, the more sunbed shops there are.” Read at Daily Express ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- The Daily Mirror reports the companydata.com study as a health-tinged story about deprivation, leading on the link between low income and more tanning shops.
- Emphasis
- Income pattern, the North East's density and the cancer warning.
- Leaves out or plays down
- Does not say why the shops cluster in poorer areas, beyond quoting the analyst that the data does not show it.
- Charged language
- “'poorest'”“soaring”
- For example
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“The number of sunbed shops in the UK is soaring and the more 'deprived' the region the more there are” — Daily Mirror
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right1 outlet
- Framing
- The Daily Express runs the same copy under the same byline and headline, with the same lead on poorer areas and the same figures.
- Emphasis
- The same statistics and the same analyst quote as the Mirror.
- Leaves out or plays down
- Does not explore causes or any response from the industry or regulators.
- Charged language
- “'poorest'”“soaring”
- For example
-
“The number of sunbed shops in the UK is soaring and the more 'deprived' the region the more there are, a new study has found.” — Daily Express
What every side reports
- Tanning shops in the UK rose 47% from 2,103 in 2016 to 3,095, per companydata.com.
- The North East has the most salons and the lowest income per head; London, the South East and South West have the fewest.
- Elsewhere in Europe the number of salons is flat or falling.
- Cancer Research UK says sunbeds can cause cancer.
- The data does not explain why the shops cluster in poorer areas.
Left1 article
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Surge in sunbed shops across UK with 'poorest' areas seeing most being opened
Neutral Data-led report of the study, with the cancer risk and the analyst's caution that the data shows where, not why.

Centre0 articles
No coverage yet.
Right1 article
-
Surge in sunbed shops across UK with 'poorest' areas seeing most being opened
Neutral Near-identical copy by the same reporter, with the same figures and quote and no added commentary.

- 16 Oct 07:51 First Daily MirrorL Surge in sunbed shops across UK with 'poorest' areas seeing most being opened
- 16 Oct 07:55 +3m Daily ExpressR Surge in sunbed shops across UK with 'poorest' areas seeing most being opened
Times are when each article was published, or when we first saw it if the outlet gave no time.
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