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Tesla to unveil production Roadster Thursday, nearly a decade after 2017 announcement

Tesla is due to show the production version of its second-generation Roadster on Thursday, years behind schedule, into an EV market that has cooled. Both outlets covering it, Wired and The Verge, question whether the car still matters.

2 outlets · 2L · 0C · 0R First reported Account updated
Image: Wired
Image: The Verge

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The story, neutrally told

Left · 2Tesla is set to debut its second-generation Roadster on Thursday night, nearly a decade after Elon Musk announced the car in 2017. Left · 2The Verge says the production-ready debut is expected at an event in Waco, Texas. Wired says Tesla has billed it as its last unveiling event for a human-driven vehicle, and that deliveries are slated to start next year. Left · 2In 2017 Tesla said the car would start at $200,000, and reservation holders put down $50,000 deposits. Musk promised a 0-to-60mph time under two seconds. He has also said it will have a top speed over 250mph and an optional “SpaceX package” of cold-gas thrusters that would let it “fly a little”.

Left · 2Wired notes that a handful of other production cars have since broken the sub-2-second barrier. The Verge adds that Tesla's own Model S Plaid, released in 2021, had a claimed 1.99-second time that independent tests later confirmed. Left · 2Both outlets describe a changed EV market. Wired cites the Trump administration's reversal of US EV policy, the end of buying incentives and looser fuel-economy standards, with EV sales now shrinking. The Verge cites high energy prices, political turmoil, stalling US sales and automakers scaling back EV plans. Left · 2Both also point to doubts about electric hypercars. Wired says Porsche and Ferrari plan to keep developing gas engines and that Lamborghini said it would shelve electrics altogether. The Verge says Rimac, Pininfarina and Lotus electric hypercars faced low sales and delays, and that Bugatti's CEO Mate Rimac struggled to sell a planned run of 150 Neveras.

Left · 2Both link the car to Tesla's shift toward robotics and autonomy: Musk has told investors to think of Tesla as a robotics and autonomy company. The Verge adds that Tesla ended Model S and X production to make room for Optimus humanoid robots and that Musk is mulling a Tesla–SpaceX merger. Left · 2The Verge reports that reservation holders including OpenAI CEO Sam Altman and YouTuber Marques Brownlee canceled orders, and suggests the Roadster is likely a limited run where success is measured by scarcity. Wired quotes analysts saying success is hard to define for a hypercar aimed at buyers who want to show off and go very fast.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left2 outlets

Framing
Both outlets present the Roadster as a late, possibly irrelevant halo car arriving in a weaker EV market. Wired is an explanatory market piece; The Verge is an opinion column with sharper criticism.
Emphasis
Market and policy headwinds, past EV hypercar failures, Tesla's pivot to robots and autonomy, and the Roadster's missed deadlines.
Leaves out or plays down
Neither gives Tesla's own account of the car or its specifications beyond Musk's earlier promises, and neither reports what Tesla will actually unveil, since the event had not yet happened.
Charged language
“vaporware”“relic status”“sweet-ass time”“normies”
For example
“Tesla’s Roadster 2 Is Late—and Entering a Different EV World” — Wired
“It’s vaporware in the extreme.” — The Verge

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