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Tesla shows thruster-equipped Roadster in Texas demo, with production planned for 2028

Tesla and Elon Musk unveiled a redesigned second-generation Roadster at a Texas event, where thrusters lifted it over other Tesla models. Musk said production will start in 2028; outlets differ on some details such as venue and thruster count.

4 outlets · 2L · 1C · 1R First reported Account updated

Updated (version 2). New coverage since the last version from The Straits Times.

Image: TechCrunch
Image: Wired
Image: The Straits Times
Image: The Verge

1 / 4

The story, neutrally told

Mixed · 2Tesla unveiled its redesigned second-generation Roadster at a demonstration event in Texas on Thursday night, 15 October 2026. Centre · 1In the demonstration the car used thrusters and fans to drive up an inverted ramp, spin and land, and to lift itself over a Cybercab, Cybertruck, Tesla Semi, Model Y and Model 3 while moving, according to TechCrunch. Left · 2The Verge said the car drove upside down, briefly flew and reached 60mph in under a second, and Wired said it floated several feet over the Tesla Semi.

Left · 3Outlets name the venue differently: TechCrunch says an event outside Waco, The Verge says Waco, and Wired says McGregor, at SpaceX's rocket development and testing facility. Mixed · 2Reports differ on the lift system: TechCrunch quotes Engineering VP Lars Moravy as saying 10 nozzles connected to 600 liters of compressed air lift and spin the car, while Wired quotes him attributing the flying to four thrusters. Mixed · 2Musk said Tesla will build the car in 2028 and did not name a price; the car was shown going 0-60 mph in about one second.

Right · 1Reuters, carried by The Straits Times, reported that Musk gave a top speed of over 370kmh (0-96.5kmh in under one second) at a SpaceX test site in McGregor, Texas, and that the car was shown driving upside down on a ramp using a suction system. Right · 1Reuters said Tesla's reservation page after the event listed a "Performance" version with a US$50,000 deposit, a "Thrust" version with "acceleration thrusters" at US$250,000, and an "invite only" single-seat "Rocket" variant with a "full flight system"; Morningstar analyst Seth Goldstein expects about 2,000 Roadsters sold a year, against 1.6 million Tesla vehicles in 2025. Right · 1Reuters also noted the shift in Tesla's focus toward self-driving and robotics: it stopped selling Model S and X in 2026 to make room for Optimus humanoid robots and launched the Cybercab robotaxi.

Mixed · 2Musk said at the event, "This is not necessarily a safety-optimized car"; TechCrunch notes he said earlier this year that safety is not the main goal and that Tesla would "aspire not to kill anyone in this car". Mixed · 2Wired reported that the car had no human occupant during the demo, which Musk said was "to make sure we don't kill anyone", and that he said "I'm not sure it's necessarily legal in all jurisdictions"; Reuters likewise said the legality of such features on public roads was not immediately clear. Left · 1In a separate Wired piece, aviation experts said the Federal Aviation Administration has jurisdiction over any machine that leaves the ground; a former FAA official, Michael McCormick, predicted certification could take "at least a year" and that an owner would likely need a recreational aviation license, while the FAA did not immediately respond to a request for comment.

Mixed · 2The Roadster was first shown as a surprise at the 2017 Tesla Semi reveal, with deliveries promised for 2020, and customers placed $50,000 deposits, or $250,000 for Founders Series cars. Mixed · 2TechCrunch lists delays in 2020, 2021, 2023 and 2024 and a postponed 1 October event; Wired notes OpenAI CEO Sam Altman complained last year about trouble cancelling his reservation, and Musk said he was refunded within 24 hours. Left · 1Musk has played down the car's financial importance, with The Verge quoting him calling it a "small potato situation"; The Verge adds that some analysts see the relaunch as setting the stage for a rumored Tesla-SpaceX merger, and that rivals such as Rimac, Porsche and BYD have moved ahead.

Left · 1Wired places the launch in a difficult market, saying US EV sales have stalled after federal supports ended, while some luxury buyers want gas-powered cars and Lamborghini shelved its EV plans.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left2 outlets

Framing
The Verge and Wired lead on the spectacle (it flies, drove upside down), then place it in context: the long delay, a weak EV market, rivals that have caught up and, in a second Wired piece, the regulatory obstacles to a road-going flying car.
Emphasis
Market conditions, the 'vaporware' history, competitors, the rumored Tesla-SpaceX merger, and FAA and state rules on flying vehicles.
Leaves out or plays down
Neither gives the compressed-air and nozzle detail, the design changes or Musk's Snake River Canyon remark reported by TechCrunch; the Wired opinion piece does not cover price tiers or sales forecasts.
Charged language
“A Tesla Flying Car? I Don’t Know, Man”
For example
“Elon Musk promised a flying car. So the Tesla Roadster did exactly that.” — The Verge
“The Federal Aviation Administration will likely have thoughts about the Tesla Roadster 2’s ability to leave the ground.” — Wired

Centre1 outlet

Framing
TechCrunch gives a detailed event report with the engineering specifics, design changes and a long history of missed dates.
Emphasis
Technical details, Musk's quotes, the safety remarks and the timeline of delays.
Leaves out or plays down
Does not discuss the EV market backdrop, rival supercars, the rumored merger or regulatory questions covered by left-leaning outlets.
For example
“The new car used thrusters to leap over a Cybercab, Cybertruck, Tesla Semi, Model Y, and Model 3 at a demo in Texas.” — TechCrunch

Right1 outlet

Framing
The Straits Times ran Reuters' business-style report: the unveiling in the context of Tesla's finances, analyst expectations and its pivot to AI and robotics, with legality left an open question.
Emphasis
Reservation tiers and deposits, top speed, Morningstar's sales estimate, Musk's 'small potato' remark and Tesla's shift away from conventional car production.
Leaves out or plays down
Gives no engineering detail on the nozzles or compressed air, and does not cover the FAA questions, the safety remarks or the venue dispute beyond naming McGregor.
For example
“The reveal of the second-generation Roadster also comes amid a sharp shift in Tesla’s focus to artificial intelligence-led self-driving tech and robotics” — The Straits Times
“Musk has played down the car’s importance to Tesla’s finances, describing it in 2023 as a “small potato situation”” — The Straits Times

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