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The Social Reckoning drops 85% in third weekend after Sony pulls it from 2,000 theaters

Aaron Sorkin's The Social Reckoning fell 85% in its third weekend and was removed from 2,000 theaters, with about $9 million domestic and $15 million worldwide. Collider and Breitbart agree on the numbers but differ on cause, budget and tone.

3 outlets · 0L · 2C · 1R First reported Account updated
Image: Collider
Image: Breitbart
Image: Screen Rant

1 / 3

The story, neutrally told

Mixed · 2Aaron Sorkin's The Social Reckoning fell 85% at the domestic box office in its third weekend, dropping out of the top 10. Centre · 1Collider reports that the film was removed from 2,000 theaters this week after underperforming in its first two weeks, and that Sony pulled it. Mixed · 2Both outlets put the total gross at about $15 million worldwide, of which $9 million is domestic; Breitbart gives the overseas share as $6 million.

Centre · 1Collider says the film added around $210,000 over the weekend, less than Sony's Spider-Man: Brand New Day, which took $230,000 despite playing in half as many theaters and having spent an additional 70 days in release. Mixed · 2The budget is reported differently: Collider cites a reported $40 million, while Breitbart's John Nolte, in an opinion column, says Sorkin spent $50 million of Sony's money and that with promotion the cost is probably nearer $120 million, so Sony could lose about $100 million. Mixed · 2Both compare it to the 2010 film The Social Network, which Collider says earned nearly $100 million domestically and more than $225 million worldwide, and which holds a 96% Rotten Tomatoes score and won Sorkin the Best Adapted Screenplay Oscar.

Centre · 1Collider says The Social Reckoning has a 54% Rotten Tomatoes score and mediocre reviews despite being pitched as an awards contender, and that audiences were surprised by how little screen time Jeremy Strong's Mark Zuckerberg gets; the leads are Mikey Madison and Jeremy Allen White. Right · 1Nolte, writing in an opinion piece, calls the film "fascist" propaganda that urges corporations to censor ordinary people's opinions, an interpretation Collider's report does not share. He also groups it with Alex Gibney's documentary Musk, which he says has grossed $643,000 in three weekends, and contrasts both with You Can See Everything, a Theranos documentary that he says earned $45 million in two weekends.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left0 outlets

No left outlet in our sources has covered this story yet.

Centre2 outlets

Framing
Trade-style box-office report on a steep drop and theater removal, with a mildly mocking tone and comparisons to the original film and to other actors' films.
Emphasis
Theater removal, the 85% drop, comparison with Spider-Man: Brand New Day and The Social Network, reviews and Rotten Tomatoes score.
Leaves out or plays down
Does not discuss the film's politics or any ideological reading.
Charged language
“unfriended”“put it out of its misery”“cataclysmic drop”
For example
“Audiences appear to have unfriended The Social Reckoning at the box office” — Collider
“experienced a cataclysmic drop in its third weekend” — Collider

Right1 outlet

Framing
Opinion column treating the flop as a political verdict: a 'fascist' film and a leftist documentary both rejected by audiences.
Emphasis
Estimated Sony losses, the film's alleged message about corporate censorship, and other flops and hits.
Leaves out or plays down
Does not mention the theater removal, the reviews or Rotten Tomatoes score, or the lower $40 million reported budget.
Charged language
“fascist”“doornail dead”“stinkbomb”“corporate fascism”“leftist lecture”
For example
“Writer-director Aaron Sorkin spent $50 million of Sony’s dollars to produce a fascist movie” — Breitbart
“it is already doornail dead with a $15 million total gross” — Breitbart

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