TikTok and Made By Us Studios announce multi-year creator-led microdrama slate at MIPCOM
TikTok and Made By Us Studios have agreed a deal to make creator-led vertical micro-series for TikTok and its PineDrama app, with two first projects, Player and The Knock, unveiled at MIPCOM.
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The story, neutrally told
Mixed · 2TikTok and Made By Us Studios announced a partnership to produce creator-led vertical micro-series for TikTok and its microdrama app PineDrama, with the deal unveiled at MIPCOM. DeadlineN “The two have partnered on a multi-year deal to make a slate of creator-led micro-series for TikTok and its app, PineDrama.” Read at Deadline ↗ The Hollywood ReporterLC “The deal was announced at MIPCOM, where TikTok unveiled the first two projects in the slate.” Read at The Hollywood Reporter ↗ Mixed · 2Deadline describes the agreement as multi-year, and The Hollywood Reporter says the studio will co-produce the series. DeadlineN “multi-year deal” Read at Deadline ↗ The Hollywood ReporterLC “to co-produce creator-led vertical series for TikTok and its microdrama app PineDrama” Read at The Hollywood Reporter ↗ Mixed · 2The first project, Player, is a romantic revenge thriller starring creator and actress Hannah Stocking, who is also an executive producer. It is produced by Jonas Barnes, written by Arun Blair-Mangat and Chela Reyna, and directed by Louiza Zouzias; Deadline adds that Stocking contributed to the script. DeadlineN “Stocking, who also serves as an executive producer, has also contributed to the script, with Louiza Zouzias the director.” Read at Deadline ↗ The Hollywood ReporterLC “Player is a romantic revenge thriller starring and co-executive produced by creator Hannah Stocking and additionally produced by Jonas Barnes.” Read at The Hollywood Reporter ↗
Mixed · 2The second, The Knock, is a "genre microseries" created and directed by R.H. Stavis. It stars Adam Rose and Zaria Simone (Pretty Little Liars: Original Sin), is executive produced by Spooky Pictures with Moby's Little Walnut Productions, and has music composed by Moby. DeadlineN “The series stars actor, filmmaker and digital comedy performer Adam Rose opposite Zaria Simone (Pretty Little Liars: Original Sin). Moby also composed the series’ music.” Read at Deadline ↗ The Hollywood ReporterLC “It was created and directed by R.H. Stavis and is executive produced by Spooky Pictures (Watcher) alongside the musician Moby’s Little Walnut Productions.” Read at The Hollywood Reporter ↗ Mixed · 2Dawn Yang, TikTok's Global Head of Entertainment & Micro-Series, said micro-series are "pioneering a new language of storytelling" and that the slate puts "creators at the center, alongside established producers and industry talent." DeadlineN ““Micro-series are pioneering a new language of storytelling,” said Dawn Yang, Global Head of Entertainment & Micro-Series at TikTok.” Read at Deadline ↗ The Hollywood ReporterLC “a slate that puts creators at the center, alongside established producers and industry talent” Read at The Hollywood Reporter ↗ Mixed · 2Made By Us Studios co-CEO Tanya Cohen said the aim is not "smaller versions of television" but a new premium storytelling language, and that the partners can build franchises with creators who bring established audiences. DeadlineN “The opportunity isn’t to make smaller versions of television – it’s to build an entirely new premium storytelling language” Read at Deadline ↗ The Hollywood ReporterLC “build franchises with creators who arrive with audience, community and cultural relevance already built in” Read at The Hollywood Reporter ↗
Centre · 1Deadline also quotes co-CEO Leanne Perice saying the partnership opens a path for creators to develop scripted stories and take leading roles. DeadlineN “This partnership with TikTok opens an exciting new path for creators to develop scripted stories, take on leading roles and help shape the projects they’re part of.”” Read at Deadline ↗ Mixed · 2The Hollywood Reporter calls it TikTok's second major microdrama deal, after an April partnership with Issa Rae's Hoorae Media. That deal produced Screen Time, which both outlets say has reached nearly 580 million views globally; Deadline calls it the top-performing show on TikTok and PineDrama. The Hollywood ReporterLC “It’s the social media company’s second major microdrama deal after it announced a partnership with Issa Rae’s Hoorae Media to co-develop microseries in April.” Read at The Hollywood Reporter ↗ DeadlineN “which has amassed nearly 580 million views globally and become the top-performing show on the social platform and PineDrama” Read at Deadline ↗ Left · 1The Hollywood Reporter describes Made By Us Studios as the production arm of creator management company Made By All, which represents Dhar Mann, Teyana Taylor and Adam Waheed. It says the studio is led by Tanya Cohen, Made By All founder Leanne Perice and president of production Nic Stanich. The Hollywood ReporterLC “the production arm of major creator management company Made By All”“Made By Us Studios is led by former Range Partner Tanya Cohen as well as Made By All founder Leanne Perice and Made By Us president of production Nic Stanich.” Read at The Hollywood Reporter ↗
Centre · 1Deadline instead says the studio launched earlier this year as social marketing firm Made By Us moved into digital production, and notes TikTok has also worked with Tubi on creator-led content this year. It frames the deal as part of microdrama becoming central to major social platforms' video strategies and a hot topic at Cannes this week. DeadlineN “Made By Us Studios launched earlier this year as social marketing firm Made By Us moved into digital production for the creator economy.”“TikTok, meanwhile, has been working with the likes of Tubi on creator-led content initiatives this year.”“Microdrama has been a hot topic here in Cannes this week” Read at Deadline ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Trade-business framing: TikTok is deepening its commitment to microdramas with a second major deal, set against the Hoorae/Screen Time precedent.
- Emphasis
- TikTok's deal history, the Made By All management roster and leadership, and the credits for both shows.
- Leaves out or plays down
- Does not mention the multi-year term, the Tubi initiatives or the wider industry trend at Cannes.
- Charged language
- “Inks”
- For example
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“TikTok is deepening its commitment to the microdrama format with a new deal aimed at producing vertical stories starring creators.” — The Hollywood Reporter
Centre1 outlet
- Framing
- Exclusive scoop on the slate ahead of a MIPCOM session, presented as the latest sign of vertical video becoming central to social platforms' strategies.
- Emphasis
- Stars and talent attached, executive quotes (including Perice), and industry context from Cannes and the Tubi work.
- Leaves out or plays down
- Does not name Made By All as the parent management firm or list its clients, and does not call this TikTok's second major microdrama deal.
- Charged language
- “EXCLUSIVE”“hot topic”
- For example
-
“EXCLUSIVE: TikTok and creator economy firm Made By Us Studios have vertical video on the mind, and have enlisted major digital and music stars to help them.” — Deadline
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- TikTok and Made By Us Studios announced the deal at MIPCOM.
- The deal covers creator-led micro-series for TikTok and PineDrama.
- The first two projects are Player (starring Hannah Stocking) and The Knock (starring Adam Rose and Zaria Simone, with music by Moby).
- Dawn Yang and Tanya Cohen gave statements about the deal.
- Screen Time, from TikTok's deal with Issa Rae's Hoorae, has nearly 580 million views globally.
Where accounts differ
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Origin of Made By Us Studios
- Left
- The Hollywood Reporter calls it the production arm of creator management company Made By All.
- Centre
- Deadline says it launched this year as social marketing firm Made By Us moved into digital production.
TikTok organisation
Presents micro-series as a new storytelling form and the slate as part of its continued investment in premium vertical storytelling on TikTok and PineDrama.
“This is an exciting step forward in our continued investment in the next generation of premium vertical storytelling on TikTok and PineDrama.” — Deadline
Made By Us Studios organisation
Presents vertical series as the next evolution of creators' relationship with audiences and the partnership as a way to build franchises with creators who have built-in audiences.
“Vertical series are the next evolution of that relationship.” — Deadline
“build franchises with creators who arrive with audience, community and cultural relevance already built in” — The Hollywood Reporter
Left1 article
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TikTok Inks Second Major Microdrama Deal, Partners With Made By Us Studios
Neutral Business-news report treating the deal as TikTok's second major microdrama partnership, with background on the studio's parent company.
Centre1 article
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Moby, Hannah Stocking & Adam Rose Set For Microdrama Slate From TikTok & Made By Us Studios
Neutral Exclusive news report with full quotes, placing the deal within the industry's microdrama push.
Right0 articles
No coverage yet.
- 14 Oct 14:15 First DeadlineN Moby, Hannah Stocking & Adam Rose Set For Microdrama Slate From TikTok & Made By Us Studios
- 14 Oct 14:30 +15m The Hollywood ReporterLC TikTok Inks Second Major Microdrama Deal, Partners With Made By Us Studios
Times are when each article was published, or when we first saw it if the outlet gave no time.
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