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Toby Carvery offers £7 roast after video of chef weighing meat prompts portion-size claims

After a Facebook video showed a chef weighing meat at its Poole branch, Toby Carvery denied shrinking portions and announced a £7 roast offer, a charity dinner and an invitation to the video's creator.

2 outlets · 1L · 0C · 1R First reported Account updated
Image: Daily Mirror
Image: Daily Express

1 / 2

The story, neutrally told

Mixed · 2Toby Carvery has launched a £7 roast dinner offer after a viral Facebook video prompted claims that the chain was shrinking its portions. Mixed · 2The video was posted by content creator Tee Gee and showed a staff member using scales to plate up meat at the Poole, Dorset restaurant, with a caption joking that "they’re weighing the meat now". Left · 1According to the Daily Mirror, a chef in the video said portions had been weighed for three weeks but was unsure about other branches; hundreds commented and some threatened a boycott.

Mixed · 2A Toby Carvery spokesperson said nothing had changed with portion sizes, and that chefs generally carve by experience while scales are occasionally used to train new staff or reassure existing ones. Mixed · 2The company said this is a quality check within its apprenticeship programme, designed to make sure meat carved by sight is consistent across restaurants, and not a cost-cutting measure. Left · 1Ellie Leacroft of Toby Carvery said the chain would never skimp on portions and deliberately over-caters, passing surplus food on through a partnership with Too Good To Go.

Mixed · 2Leacroft also announced that the Poole restaurant would host the local charity Poole Communities Trust for a free dinner and that Tee Gee was invited back for a behind-the-scenes look at the kitchens. Mixed · 2The £7 offer is available through the Toby app until Friday 16 October, with terms and conditions on the app; a standard roast typically starts from £10.99. Right · 1The Daily Express adds that the chain described the £7 promotion as one of its most generous offers this year.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
Presents the story as a customer backlash over a video, followed by the chain's reassurances and goodwill gestures.
Emphasis
The chef precisely measuring meat, the three-week detail, boycott threats and the company's explanation.
Leaves out or plays down
Does not mention the company's line that anyone calling it stingy hasn't seen its plates, or its description of the offer as among its most generous this year.
Charged language
“slashed”“backlash”
For example
“The film sparked a backlash as a Toby Carvery chef was shown precisely measuring how much turkey and beef to put on a plate” — Daily Mirror
“Toby Carvery has slashed the price of its meals to £7” — Daily Mirror

Centre0 outlets

No centre outlet in our sources has covered this story yet.

Right1 outlet

Framing
Frames it as the chain hitting back at a customer's claim, calling the claims misleading and stressing its generosity.
Emphasis
The chain's rebuttal, the offer and charity dinner, and its description of itself as the nation's favourite carvery.
Leaves out or plays down
Leaves out the chef's remark that portions had been weighed for three weeks and the boycott threats.
Charged language
“hit back”“misleading”“stingy”
For example
“the chain hit back and said that its servings are as generous as ever.” — Daily Express
“the nation’s favourite carvery says anyone claiming it's become stingy clearly hasn't seen the size of the average Toby plate” — Daily Express

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