Tokyo Film Festival director plans to reassess its global standing before 40th edition
Festival director Hisamatsu Takeo told Variety and The Hollywood Reporter that the Tokyo International Film Festival will review its 39th edition and its international positioning ahead of its 40th anniversary next year, and said it needs more funding, sponsors and parties.
1 / 2
The story, neutrally told
Left · 2Tokyo International Film Festival director Hisamatsu Takeo said the festival will review its 39th edition once it ends and reassess where it stands on the international circuit before its 40th anniversary next year. VarietyLC “The Tokyo International Film Festival will review its 39th edition once it wraps and reassess where it stands on the international circuit before its 40th anniversary next year” Read at Variety ↗ The Hollywood ReporterLC “It’s an opportunity to evaluate our current positioning in the film festival circuit — where we stand and where we want to go” Read at The Hollywood Reporter ↗ Left · 1Hisamatsu told Variety that the process would help define the festival's course for the next decade, up to its 50th edition. This year's festival has grown to 204 films, up from 184 last year. VarietyLC “The 39th edition has grown to 204 films, up from 184 last year.” Read at Variety ↗ Left · 2He said Tokyo is seen as competing with the Busan International Film Festival, which is close geographically and in its dates. He told Variety the time had come to re-examine where Tokyo should position itself within Asia and the world. He told The Hollywood Reporter that Asia makes up about 40 percent of the global box office and that the two events could work together to showcase Asian cinema. VarietyLC “We are somehow in a competitive relationship with the Busan IFF” Read at Variety ↗ The Hollywood ReporterLC “overall, Asia makes up about 40 percent of the global box office. There is no reason we can’t work together” Read at The Hollywood Reporter ↗
Left · 1Hisamatsu returned to lead the festival this year after Hiroyasu Ando, a diplomat who had been chairman since 2019, abruptly stepped down. Hisamatsu had been festival director from 2017 to 2021, and he declined to discuss the reasons for his departure and return. The Hollywood Reporter said Ando had moved the festival to Ginza and Hibiya, reshuffled programming staff and revived the Kurosawa Akira Award. The Hollywood ReporterLC “earlier this year, Ando abruptly stepped down and Hisamatsu was reinstalled at the top.”“he declines to discuss the institutional machinations that led to his departure and return” Read at The Hollywood Reporter ↗ Left · 2Hisamatsu argues the moment favours Japanese cinema. He cited Japan's status as Country of Honor at the Cannes Film Market, more than 30 Japanese films at the Busan festival, government support for the content industry, and Oscar wins for Drive My Car and Godzilla Minus One. The Hollywood Reporter added that Japan's 2025 box office reached a record ¥274.5 billion ($1.8 billion). VarietyLC “Japan was Country of Honor at this year’s Cannes Film Market, and more than 30 Japanese films played at the Busan International Film Festival.” Read at Variety ↗ The Hollywood ReporterLC “Japan’s box office hit a record ¥274.5 billion ($1.8 billion) in 2025” Read at The Hollywood Reporter ↗ Left · 2To act on this, the festival made Nippon Cinema Now, its Japanese cinema showcase, a competitive section for the first time, with two new awards. It also launched the TIFF Work-in-Progress program (TIFF-WIP), which links Japanese films still in production with international festivals and industry figures. Hisamatsu also wants UniJapan, the festival's organiser, to work more closely with its TIFFCOM market and its promotion programs. VarietyLC “Nippon Cinema Now, the festival’s showcase for Japanese cinema, becomes a competitive section for the first time this year, with two new awards.”“wants those three arms working more closely together” Read at Variety ↗ The Hollywood ReporterLC “a new TIFF Work-in-Progress initiative connecting Japanese productions with international festival programmers and industry figures” Read at The Hollywood Reporter ↗
Left · 1Hisamatsu told The Hollywood Reporter the festival needs more money, because the weaker yen and inflation mean the budget for hosting filmmakers and talent goes less far. He is optimistic the government will raise its support before the 40th edition, but said the festival is also seeking more sponsors. The Hollywood ReporterLC ““We need more money,” he says, plainly.”“we are working to attract more sponsors and to prove to them that the 40th edition will be a valuable showcase for their brands” Read at The Hollywood Reporter ↗ Left · 1He also wants a more festive atmosphere with more parties, and wants Japanese studios to host events as Korean studios do at Busan. Toho held its first invitation-only "Toho Izakaya Night" this year. The other major studios were not ready in time, and he hopes they will be by the 40th edition. The Hollywood ReporterLC “We need to create a more festive vibe around the festival, and to do that we need more parties”“Toho is hosting its first invitation-only “Toho Izakaya Night”” Read at The Hollywood Reporter ↗ Left · 1Variety noted that this year's marquee slots lean towards mainstream entertainment, unlike the arthouse programming Tokyo is better known for. Zeze Takahisa's "Sukiyaki" opens the festival, Yamazaki Takashi's "Godzilla Minus Zero" is the centerpiece and Yeon Sang-ho's "Colony" closes it. Hisamatsu said the films were chosen on individual merit and not as a deliberate shift in the festival's identity. VarietyLC “These films were selected on their individual merits from among the candidates we considered.”“Zeze Takahisa’s “Sukiyaki” opens the festival” Read at Variety ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left2 outlets
- Framing
- Both interviews with Hisamatsu present him as a returning veteran who wants to raise the festival's international profile and Japanese cinema's. Variety centres on repositioning and programming; The Hollywood Reporter centres on funding, sponsors and parties.
- Emphasis
- Variety: the review of the 39th edition, competition with Busan, the 'glocal' idea and new Japanese-film initiatives. The Hollywood Reporter: the need for money, the leadership change, industry tailwinds and networking events.
- Leaves out or plays down
- Variety does not mention Ando's departure or the funding shortfall. The Hollywood Reporter does not mention the 204-film count, the opening, centerpiece and closing titles, or the 'glocal' remarks. Neither includes outside voices, such as critics, studios or the government.
- Charged language
- “tailwind”“a bigger splash”
- For example
-
“I think the time has come to re-examine where TIFF should position itself, both within Asia and within the world” — Variety
““We need more money,” he says, plainly.” — The Hollywood Reporter
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- The 39th Tokyo International Film Festival is under way and the 40th edition is next year.
- Hisamatsu Takeo is festival director and wants to reassess the festival's positioning, including against Busan.
- Nippon Cinema Now became competitive this year and the TIFF Work-in-Progress program was introduced.
- More than 30 Japanese films screened at Busan and Japan was Country of Honor at the Cannes market.
Hisamatsu Takeo person
Says the festival must reassess its position in Asia and the world before the 40th edition, needs more money and more industry parties, and should do more to launch Japanese films abroad. He denies that the headline selections signal a deliberate change of identity.
“It wasn’t a deliberate strategy to shift the festival’s identity in any particular direction” — Variety
“We need more money” — The Hollywood Reporter
Tokyo International Film Festival event
Through its director, the festival presents the 40th edition as a chance to review its positioning, expand its offer for Japanese filmmakers and attract sponsors and studio partners.
“Hisamatsu says he’s using next year’s four-decade anniversary as a rallying cry for his whole team.” — The Hollywood Reporter
Left2 articles
-
Neutral Interview-based report on the festival's planned strategic review, competition with Busan and new Japanese-film programs, with a note on the mainstream-leaning marquee titles.

-
Sympathetic Profile of a returning director who is optimistic about the moment for Japanese cinema and blunt about the festival's need for funding and parties.

Centre0 articles
No coverage yet.
Right0 articles
No coverage yet.
- 26 Oct 07:28 First VarietyLC Tokyo Film Festival to Reassess Its Global Standing Ahead of 40th Edition, Says Director Hisamatsu Takeo
- 27 Oct 23:19 +39h 51m The Hollywood ReporterLC Tokyo Film Festival Director Takeo Hisamatsu Wants More Money, More Parties and a Bigger Global Profile for Japanese Cinema
Times are when each article was published, or when we first saw it if the outlet gave no time.
Ask about this story
Loading…