Tony Bellew fronts Asda Pharmacy campaign urging people to get a flu jab
Former world champion boxer Tony Bellew has teamed up with Asda Pharmacy for a flu vaccination campaign, backed by an Asda survey saying many Britons put chores ahead of their own health.
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The story, neutrally told
Mixed · 2Former world champion boxer Tony Bellew has teamed up with Asda Pharmacy for a campaign called The Jab You Don’t Want To Dodge, as the UK moves into flu season. Daily ExpressR “former world champion boxer Tony Bellew has teamed up with Asda Pharmacy for The Jab You Don’t Want To Dodge campaign” Read at Daily Express ↗ Daily MirrorL “former world champion boxer Tony Bellew has teamed up with Asda Pharmacy for The Jab You Don’t Want To Dodge campaign” Read at Daily Mirror ↗ Mixed · 2The campaign is accompanied by an Asda survey, which found that 94% of respondents admitted putting off taking care of themselves, and 35% were more likely to tackle jobs at home than go to a checkup they had been putting off. Daily ExpressR “A staggering 94% admitted putting off taking care of themselves with 35% more likely to tackle jobs at home than go to a checkup they’d been putting off.” Read at Daily Express ↗ Daily MirrorL “A staggering 94% admitted putting off taking care of themselves with 35% more likely to tackle jobs at home than go to a checkup they’d been putting off.” Read at Daily Mirror ↗ Mixed · 2According to the survey, 23% would rather deep-clean the bathroom and 17% would prefer cleaning the oven, while 62% said they would prioritise their child's non-urgent health appointment over their own. Daily ExpressR “23% would rather deep-clean the bathroom while 17% would prefer cleaning the oven.” Read at Daily Express ↗ Daily MirrorL “Almost two-thirds (62%) said they would prioritise their child's non-urgent health appointment over their own.” Read at Daily Mirror ↗
Right · 1Bellew joked that he has spent most of his life trying not to get hit, so dodging jabs is something he knows well, but said the flu jab is one people shouldn't dodge. Daily ExpressR “I've spent most of my life trying not to get hit, so dodging jabs is something I know pretty well! But when it comes to your flu jab, that's one you shouldn't be dodging” Read at Daily Express ↗ Mixed · 2He said his Auntie Jean works at an Asda Pharmacy in Liverpool, which made the campaign a natural fit, and urged those who are eligible for a free NHS jab to get it sorted. Daily ExpressR “My Auntie Jean actually works at an Asda Pharmacy in Liverpool, so being part of this campaign felt like a natural fit.” Read at Daily Express ↗ Daily MirrorL “Especially if you or your family are eligible for a free NHS jab, get it sorted!” Read at Daily Mirror ↗ Mixed · 2It takes around two weeks to build immunity after a flu vaccination, so people are encouraged to book sooner rather than later; the survey found 60% would be more likely to consider vaccination if someone they knew had flu, which could be too late for prevention. Daily ExpressR “It takes around two weeks to build immunity after a flu vaccination so Brits are encouraged to book sooner rather than later” Read at Daily Express ↗ Daily MirrorL “Three in five (60%) said they were more likely to consider getting vaccinated if someone they knew had flu - but this might be too late for preventative action.” Read at Daily Mirror ↗
Mixed · 2An Asda Pharmacy spokesperson said preventative health slips down the to-do list when life is busy and that too many people wait for a wake-up call before acting. Daily ExpressR “It's easy for preventative health to slip down the to-do list when life gets busy, especially when you feel fine.” Read at Daily Express ↗ Daily MirrorL “But our research shows that too many of us wait for a wake-up call before taking action.” Read at Daily Mirror ↗ Mixed · 2Flu vaccinations are available at more than 200 Asda Pharmacy locations, including evening and weekend appointments; eligible customers can get a free NHS jab, while private vaccinations cost £17.47. Daily ExpressR “Flu vaccinations are available at more than 200 Asda Pharmacy locations nationwide, including evening and weekend appointments.” Read at Daily Express ↗ Daily MirrorL “private vaccinations are available for £17.47.” Read at Daily Mirror ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- The Daily Mirror runs the Asda survey findings as its lead, with Bellew's campaign as the hook for the flu-jab message.
- Emphasis
- Chores-before-health survey results, then Bellew's quotes and Asda's availability and pricing.
- Leaves out or plays down
- Does not note that the campaign is promotional for Asda Pharmacy, beyond naming the partnership.
- For example
-
“Brits are putting household chores, life admin and everyday distractions ahead of their health, according to new research.” — Daily Mirror
Centre0 outlets
No centre outlet in our sources has covered this story yet.
Right1 outlet
- Framing
- The Daily Express leads with Bellew and the encouragement to get a flu jab, then gives the Asda survey findings.
- Emphasis
- Bellew's role as campaign face, then survey statistics and Asda Pharmacy's service details.
- Leaves out or plays down
- Does not note that the campaign is promotional for Asda Pharmacy, beyond naming the partnership.
- For example
-
“As the UK moves into flu season, former world champion boxer Tony Bellew has teamed up with Asda Pharmacy for The Jab You Don’t Want To Dodge campaign.” — Daily Express
What every side reports
- Tony Bellew is fronting Asda Pharmacy's The Jab You Don’t Want To Dodge campaign.
- An Asda survey found 94% of Britons put off looking after their own health.
- Private flu jabs at Asda Pharmacy cost £17.47; NHS jabs are free for eligible people.
Tony Bellew person
Bellew presents himself as a boxer who knows how to dodge jabs but says the flu jab should not be dodged, and urges people, especially those eligible for a free NHS jab, to book.
“that's one you shouldn't be dodging” — Daily Express
“get it sorted!” — Daily Mirror
Left1 article
-
Neutral Same copy by the same writer, headlined on the survey finding that Brits put chores before their health.

Centre0 articles
No coverage yet.
Right1 article
-
Former world champion boxer Tony Bellew is encouraging people to get a flu jab this winter
Neutral Celebrity-led health promotion piece, headlined on Bellew, reproducing Asda's survey and spokesperson quotes.

- 29 Oct 08:46 First Daily ExpressR Former world champion boxer Tony Bellew is encouraging people to get a flu jab this winter
- 29 Oct 17:04 +8h 19m Daily MirrorL Brits prioritise household chores before their own health as millions are urged to get flu jab this winter
Times are when each article was published, or when we first saw it if the outlet gave no time.
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