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Tony Bellew fronts Asda Pharmacy campaign urging people to get a flu jab

Former world champion boxer Tony Bellew has teamed up with Asda Pharmacy for a flu vaccination campaign, backed by an Asda survey saying many Britons put chores ahead of their own health.

2 outlets · 1L · 0C · 1R First reported Account updated
Image: Daily Express
Image: Daily Mirror

1 / 2

The story, neutrally told

Mixed · 2Former world champion boxer Tony Bellew has teamed up with Asda Pharmacy for a campaign called The Jab You Don’t Want To Dodge, as the UK moves into flu season. Mixed · 2The campaign is accompanied by an Asda survey, which found that 94% of respondents admitted putting off taking care of themselves, and 35% were more likely to tackle jobs at home than go to a checkup they had been putting off. Mixed · 2According to the survey, 23% would rather deep-clean the bathroom and 17% would prefer cleaning the oven, while 62% said they would prioritise their child's non-urgent health appointment over their own.

Right · 1Bellew joked that he has spent most of his life trying not to get hit, so dodging jabs is something he knows well, but said the flu jab is one people shouldn't dodge. Mixed · 2He said his Auntie Jean works at an Asda Pharmacy in Liverpool, which made the campaign a natural fit, and urged those who are eligible for a free NHS jab to get it sorted. Mixed · 2It takes around two weeks to build immunity after a flu vaccination, so people are encouraged to book sooner rather than later; the survey found 60% would be more likely to consider vaccination if someone they knew had flu, which could be too late for prevention.

Mixed · 2An Asda Pharmacy spokesperson said preventative health slips down the to-do list when life is busy and that too many people wait for a wake-up call before acting. Mixed · 2Flu vaccinations are available at more than 200 Asda Pharmacy locations, including evening and weekend appointments; eligible customers can get a free NHS jab, while private vaccinations cost £17.47.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
The Daily Mirror runs the Asda survey findings as its lead, with Bellew's campaign as the hook for the flu-jab message.
Emphasis
Chores-before-health survey results, then Bellew's quotes and Asda's availability and pricing.
Leaves out or plays down
Does not note that the campaign is promotional for Asda Pharmacy, beyond naming the partnership.
For example
“Brits are putting household chores, life admin and everyday distractions ahead of their health, according to new research.” — Daily Mirror

Centre0 outlets

No centre outlet in our sources has covered this story yet.

Right1 outlet

Framing
The Daily Express leads with Bellew and the encouragement to get a flu jab, then gives the Asda survey findings.
Emphasis
Bellew's role as campaign face, then survey statistics and Asda Pharmacy's service details.
Leaves out or plays down
Does not note that the campaign is promotional for Asda Pharmacy, beyond naming the partnership.
For example
“As the UK moves into flu season, former world champion boxer Tony Bellew has teamed up with Asda Pharmacy for The Jab You Don’t Want To Dodge campaign.” — Daily Express

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