Apple releases extended trailer for Siân Heder's Being Heumann ahead of November release
Apple Original Films has released the first extended trailer for Being Heumann, Siân Heder's biopic of disability-rights activist Judy Heumann, which opened TIFF and arrives in theaters on 6 November.
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The story, neutrally told
Mixed · 2Apple Original Films has released the first extended trailer for Being Heumann, the new film from CODA director Siân Heder. DeadlineN “Apple Original Films has released the first extended trailer for Being Heumann, the new film from Oscar-winning CODA filmmaker Siân Heder.” Read at Deadline ↗ IndieWireLC “Check out the film’s first trailer below.” Read at IndieWire ↗ Mixed · 2The film tells the true story of disability-rights activist Judy Heumann, played by Ruth Madeley, and is based on Heumann's memoir. DeadlineN “The film tells the true story of disability-rights advocate Judy Heumann, played by Doctor Who alum Ruth Madeley.” Read at Deadline ↗ IndieWireLC “which she adapted from Heumann’s autobiography alongside co-writer Rebekah Taussig” Read at IndieWire ↗ Centre · 1According to Deadline, it centres on 1977, when Heumann led more than 100 disabled people in taking over the San Francisco Federal Building, a 28-day sit-in described as the longest occupation of a federal building in US history, in protest until the government enforced section 504 of the Rehabilitation Act. DeadlineN “Heumann led more than 100 disabled people to take over the San Francisco Federal Building, kicking off a 28 day sit-in”“refusing to leave until the government enforces section 504 of the Rehabilitation Act” Read at Deadline ↗
Mixed · 2Mark Ruffalo plays the bureaucrat who stands in the protesters' way, and the cast also includes Dylan O'Brien, Jon Beavers, Rob Delaney and Ray Fisher; IndieWire lists a larger ensemble and says Heder cast many people with disabilities. DeadlineN “Mark Ruffalo plays the bureaucrat who stands in the protesters’ way.” Read at Deadline ↗ IndieWireLC “Heder utilized a massive cast of people of all disabilities” Read at IndieWire ↗ Mixed · 2The film opened this year's Toronto International Film Festival, where IndieWire says it drew strong reviews that praised its light tone, diverse cast and Madeley's performance. IndieWireLC “opened this year’s TIFF to stellar reviews, many of which hailed its unexpectedly light tone, inspiring use of a truly diverse cast, and the breakout performance by star Ruth Madeley.” Read at IndieWire ↗ DeadlineN “the opening film of the Toronto Film Festival” Read at Deadline ↗ Left · 1Heumann died in 2023, two years after she began working with Heder on the film. IndieWireLC “she passed away in 2023, two years after she started working with Heder on the film” Read at IndieWire ↗
Mixed · 2The film opens in select theaters on 6 November and launches on Apple TV on 13 November. IndieWireLC “Apple TV will release “Being Heumann” in select theaters on Friday, November 6 before it launches globally on the platform on Friday, November 13.” Read at IndieWire ↗ DeadlineN “which will debut in select theaters November 6 before dropping on Apple TV on November 13” Read at Deadline ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- IndieWire treats the trailer as a prompt for a review-style endorsement, calling the film a rousing, inspiring biopic and Heder's choice of a hard subject a success.
- Emphasis
- Critical praise, Madeley's performance, the diverse cast of disabled actors, Heumann's legacy.
- Leaves out or plays down
- Does not describe the 1977 sit-in plot in detail or name Mark Ruffalo.
- Charged language
- “rousing”“a True American Hero”“star-making performance”
Centre1 outlet
- Framing
- Deadline reports the trailer release as a studio announcement, with plot, cast and release dates.
- Emphasis
- The 1977 San Francisco sit-in, section 504, Mark Ruffalo's role, premiere and release logistics.
- Leaves out or plays down
- Offers no critical reception or assessment of the film's quality.
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Apple released a trailer for Being Heumann, directed by Siân Heder.
- Ruth Madeley plays Judy Heumann.
- The film opens in select theaters on 6 November and on Apple TV on 13 November.
- It opened the Toronto International Film Festival.
Left1 article
-
Celebratory Reviewer-led promotional piece praising the film as inspiring and Madeley's performance as a breakout.

Centre1 article
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‘Being Heumann’ Trailer: First Extended Look At Siân Heder’s ‘CODA’ Follow-Up
Neutral Straightforward trade announcement of the trailer with plot summary, cast and release dates.

Right0 articles
No coverage yet.
- 12 Oct 17:00 First IndieWireLC ‘Being Heumann’ Trailer: Siân Heder’s ‘CODA’ Follow-Up Is a Rousing Biopic About a True American Hero
- 12 Oct 17:20 +20m DeadlineN ‘Being Heumann’ Trailer: First Extended Look At Siân Heder’s ‘CODA’ Follow-Up
Times are when each article was published, or when we first saw it if the outlet gave no time.
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