UK data watchdog investigates surge in 'add me to WhatsApp' robo-calls
The Information Commissioner's Office is investigating a spike in automated calls asking recipients to add a number on WhatsApp, suspected of leading to recruitment scams. It had over 3,600 complaints in September and believes millions are affected.
Updated (version 2). New coverage since the last version from Daily Mail.
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The story, neutrally told
Centre · 1The UK's Information Commissioner's Office (ICO) is investigating a spike in complaints about automated "robo calls" in which a recorded voice asks people to add a number on WhatsApp, which are suspected to lead to a recruitment scam. BBC NewsN “The UK's data watchdog is investigating a spike in complaints about "robo calls"” Read at BBC News ↗ Mixed · 2The ICO received more than 3,600 complaints about automated calls in September, a five-year high and nearly three times the number in July, according to the BBC; the Daily Mail also reports the highest rate in five years and triple July's figure. BBC NewsN “a five-year high and nearly three times the number it had in July” Read at BBC News ↗ Daily MailR “the highest rate in five years and triple the number recorded in July” Read at Daily Mail ↗ Mixed · 2Andy Curry, the ICO's head of criminal investigations, said he believed the calls were coming from abroad and that the ICO is trying to find who is behind them, why, and the impact on the public. BBC NewsN “told the BBC he believed the calls were coming from abroad” Read at BBC News ↗ MetroLC “We are trying to find who is behind this, why they’re doing it” Read at Metro ↗
Mixed · 2Curry said the ICO thinks probably millions of people are receiving the messages, which appear largely indiscriminate, and that the complaints are likely the "tip of the iceberg". BBC NewsN “We think there are probably millions of people who are receiving these messages” Read at BBC News ↗ MetroLC “It’s likely to be the tip of the iceberg.” Read at Metro ↗ Centre · 1The calls typically appear to come from a UK mobile number, and some recordings mention an offer of part-time work. Simon Fell of the Communications Crime Strategy Group, a telecoms industry body, said the numbers are likely spoofed. BBC NewsN “The automated calls typically come from what appears to be a UK mobile number.”“these numbers will be imitated, or spoofed, by the criminals behind the scam” Read at BBC News ↗ Right · 1The Daily Mail reported that when the ICO added one of the calling numbers on WhatsApp it received a message reading: 'Hi! We're offering a flexible part-time opportunity that you can do in your spare time.' Daily MailR “Hi! We're offering a flexible part-time opportunity that you can do in your spare time.” Read at Daily Mail ↗
Centre · 1Fell said he had not followed up the messages so could not be sure of the scam's form, but it would most likely be a recruitment scam, possibly involving money muling through a fake job listing, or phishing to identify active numbers whose details could be resold. BBC NewsN “he couldn't be sure exactly what form the scam would take as he hadn't followed up on the messages”“Mostly likely it would be a recruitment scam” Read at BBC News ↗ Mixed · 2The Daily Mail said in its own voice that criminal gangs are using the ruse to harvest victims' phone numbers and possibly bank details; the BBC said Fell had not followed up the messages himself. Daily MailR “Criminal gangs are using the ruse to harvest innocent victims' phone numbers – and possibly bank details too.” Read at Daily Mail ↗ BBC NewsN “he couldn't be sure exactly what form the scam would take as he hadn't followed up on the messages” Read at BBC News ↗ Mixed · 2The ICO advises people to ignore calls from unrecognised numbers, and to block and report suspicious calls. Metro also quoted Ofcom guidance to hang up, give no personal details and report to 7726, and Ofcom's Will Pinkney saying scammers are likely abroad and spoofing UK numbers. BBC NewsN “block and report any suspicious calls to the watchdog” Read at BBC News ↗ MetroLC “hang up, don’t give out any personal details, and report the call to 7726”“scammers are likely based abroad” Read at Metro ↗
Centre · 1Fell said mobile companies are working on several fronts, including intelligence reports to Ofcom, work with law enforcement and liaison with Meta, as conversations on WhatsApp's encrypted platform cannot be investigated further. BBC NewsN “working on a range of fronts” Read at BBC News ↗ Centre · 1A WhatsApp spokesman said it has protections such as silencing calls from unknown numbers and bans millions of accounts a year for malicious behaviour. A Home Office spokesman said the government was taking "robust action" and remains committed to delivering the Telecommunications Charter by November; the government had promised last November to eliminate call spoofing within a year. BBC NewsN “silencing calls from unknown numbers”“We remain committed to delivering the Telecommunications Charter, alongside industry, by November” Read at BBC News ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Metro runs a short consumer warning built on the BBC's ICO quotes, addressed directly to readers.
- Emphasis
- Scale ('millions'), advice to block and report, Ofcom guidance.
- Leaves out or plays down
- Omits the five-year high, WhatsApp and Home Office responses, and spoofing-pledge context.
- For example
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“Have you had a robocall asking you to add a number on WhatsApp?” — Metro
Centre1 outlet
- Framing
- BBC leads with the ICO investigation and gives industry, WhatsApp and government responses.
- Emphasis
- Scale of complaints, possible scam mechanics, platform and government response.
- Leaves out or plays down
- Does not carry Ofcom's call-back guidance.
- For example
-
“A WhatsApp spokesman said there were features in place to protect its users from scam calls” — BBC News
Right1 outlet
- Framing
- The Daily Mail leads with the scale ('Millions' of Brits swamped) and blames foreign gangs, in a story built largely on the BBC's ICO and industry quotes.
- Emphasis
- Scale, overseas origin, gangs harvesting numbers and possibly bank details, and the sample WhatsApp message.
- Leaves out or plays down
- Does not carry the Home Office response or the spoofing-pledge context, and only says it approached WhatsApp for comment; drops Fell's caveat that he had not followed up the messages.
- Charged language
- “swamped”“foreign gangs”“Criminal gangs”
- For example
-
“'Millions' of Brits are swamped by robo calls where a voice offering part-time work asks to be added on WhatsApp as investigators blame foreign gangs” — Daily Mail
“The Daily Mail approached WhatsApp for comment.” — Daily Mail
What every side reports
- The ICO received more than 3,600 complaints in September.
- The ICO believes millions of people are receiving the calls.
- The ICO urges people to ignore unknown numbers and block and report them.
- Scammers are thought to be based abroad.
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The ICO suspects millions of people are receiving the 'add me to WhatsApp' robo calls.
Reported- Reports 3
- Metro, BBC News, Daily Mail
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The ICO received more than 3,600 complaints about automated calls in September.
Reported- Reports 3
- Metro, BBC News, Daily Mail
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The robo calls are coming from abroad.
Reported- Supports 1
- Daily Mail
- Reports 2
- Metro, BBC News
Information Commissioner's Office organisation
Says it is investigating, is 'deeply concerned', and believes complaints are the tip of the iceberg.
“We are trying to find who is behind this” — BBC News
Left1 article
-
MetroLC ·
Warning over ‘add me to WhatsApp scam’ after rise in complaints
Alarmist Consumer warning that relies on the BBC's ICO quotes and stresses scale.

Centre1 article
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'Add me to WhatsApp' scam calls to be investigated
Neutral Investigative news report with multiple sourced responses.

Right1 article
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Alarmist Headline stresses millions swamped and foreign gangs; asserts criminals harvest numbers and possibly bank details, drawing on BBC-sourced quotes.

- 9 Oct 00:05 First BBC NewsN 'Add me to WhatsApp' scam calls to be investigated
- 9 Oct 08:47 +8h 43m MetroLC Warning over ‘add me to WhatsApp scam’ after rise in complaints
- 9 Oct 09:10 +9h 5m Daily MailR 'Millions' of Brits are swamped by robo calls where a voice offering part-time work asks to be added on WhatsApp as investigators blame foreign gangs
Times are when each article was published, or when we first saw it if the outlet gave no time.