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Quality Bites, halal frozen food supplier to 1,000+ shops, enters liquidation

Quality Bites, a West Midlands halal frozen food maker stocked in over 1,000 independent supermarkets, was voluntarily wound up on 7 October after 13 years, according to The Gazette.

2 outlets · 1L · 0C · 1R First reported Account updated
Image: Daily Express
Image: Daily Mirror

1 / 2

The story, neutrally told

Mixed · 2Quality Bites, a West Midlands-based frozen food company stocked in more than 1,000 independent supermarkets, has closed after entering liquidation. Mixed · 2The business was established in May 2013 and operated as a halal frozen food brand selling products including samosas, kebabs and crispy chicken. Mixed · 2According to The Gazette, the company was voluntarily wound up on 7 October.

Mixed · 2Deviesh Raikundalia of Hall Chadwick (UK) Limited has been appointed liquidator, and the winding-up resolutions and notices to creditors were published by The Gazette on 22 October. Mixed · 2The company worked with retailers, wholesalers and distributors nationwide, the Herald has reported; neither outlet gives a cause for the failure or says how many staff or creditors are affected. Mixed · 2Both outlets place the closure in a difficult year for British business, citing Claire's and Quiz closing all remaining stores after administration, and Whitbread closing all 89 Brewers Fayre and 106 Beefeater restaurants in September, chains employing around 30,000 staff.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left1 outlet

Framing
Presents Quality Bites as a 'major' British firm that has 'shut its doors', within a turbulent year for business.
Emphasis
Scale of the supplier and the wider wave of closures.
Leaves out or plays down
No cause of failure, staff numbers or creditor figures.
Charged language
“plunges into liquidation”“Major UK frozen food maker”
For example
“A major British frozen food firm has shut its doors after falling into liquidation.” — Daily Mirror

Centre0 outlets

No centre outlet in our sources has covered this story yet.

Right1 outlet

Framing
Reports the collapse as a brief business item, noting the company's halal range and linking it to a difficult year for British business.
Emphasis
Reach of over 1,000 independent stores, Gazette details and other closures.
Leaves out or plays down
No cause of failure, staff numbers or creditor figures.
Charged language
“plunges into liquidation”“Iconic high street names”
For example
“It comes amid a difficult year in British business.” — Daily Express

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