Bayeux Tapestry ticket release draws young buyers and outspends film openings, Monzo data shows
Monzo data shows the second release of British Museum Bayeux Tapestry tickets triggered spending double that of the opening mornings of The Odyssey and Spider-Man: Brand New Day, with 55% of buyers under 35.
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The story, neutrally told
Mixed · 2Monzo customer data shows that the second public release of tickets to see the Bayeux Tapestry at the British Museum, at 10am last Wednesday, prompted a surge in payments to the museum 48 times that of a normal Wednesday morning. Evening StandardN “The launch triggered payments to the museum of 48 times that of a normal Wednesday morning” Read at Evening Standard ↗ The GuardianLC “were 48 times that of a normal Wednesday morning” Read at The Guardian ↗ Mixed · 2In the first hour, Monzo cardholders spent £14,100 on tickets, double the opening mornings of this year's films The Odyssey (£7,000) and Spider-Man: Brand New Day (£6,300); by two hours the total was £30,500. Evening StandardN “cardholders spent £14,100 on tickets to the exhibition – double the opening mornings” Read at Evening Standard ↗ The GuardianLC “By the time the Bayeux tickets had been on sale for two hours, Monzo customers had spent £30,500.” Read at The Guardian ↗ Centre · 1Buyers spent an average of £97 at the checkout, against £19 on Spider-Man's opening morning, and the two-hour total was 60% more than the combined average Saturday-night spend (8pm to 4am) across six UK nightlife venues, according to the Evening Standard. Evening StandardN “Buyers spent five times more on average at the checkout than Spider-Man’s opening morning, at £97 versus £19.”“This was 60% more than the combined average Saturday night spend” Read at Evening Standard ↗
Mixed · 2Monzo found that 55% of buyers were under 35, and almost half were outside London, with the furthest purchases coming from the Glasgow area. Evening StandardN “Some 55% of buyers at the latest sale were under the age of 35, it found.” Read at Evening Standard ↗ The GuardianLC “almost half of the buyers based outside London, and the furthest purchases coming from Glasgow” Read at The Guardian ↗ Left · 1The Guardian notes tickets cost £33 for standard adult peak and £27 off-peak, well above a typical cinema ticket, and says adjusting for price and limited availability underlines the tapestry's appeal. The GuardianLC “at £33 for standard adult peak tickets and £27 for off-peak”“adjusting for the more expensive entrance fee – as well as the limited availability of tickets compared with a blockbuster movie” Read at The Guardian ↗ Mixed · 2Thousands joined an online queue; the Guardian reports this round sold out within three hours, against 24 hours for the first wave, and fans compared it to Glastonbury and the Oasis reunion tour. The GuardianLC “with spots selling out within three hours – beating the first wave, which sold out in 24 hours” Read at The Guardian ↗ Evening StandardN “leading fans to draw comparisons to major ticketed events like Glastonbury Festival and the Oasis reunion tour” Read at Evening Standard ↗
Mixed · 2The British Museum called the response since the tapestry went on display last month "extraordinary" and changed arrangements to address long queues, including banning photography by visitors; the Guardian adds the exhibition has had rave reviews. Evening StandardN “including banning visitors from taking photos” Read at Evening Standard ↗ The GuardianLC “The exhibition has received rave reviews” Read at The Guardian ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left1 outlet
- Framing
- Presents the tapestry as a pop culture hit, leading on young people preferring it to blockbusters.
- Emphasis
- Ticket price context, sell-out speed, rave reviews.
- Leaves out or plays down
- Does not give the nightlife-venue comparison.
- Charged language
- “pop culture hit”
- For example
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“young people are seemingly more willing to shell out for tickets for the Bayeux tapestry than spend money on Hollywood blockbusters” — The Guardian
Centre1 outlet
- Framing
- Leads on the bank data comparing ticket spending with film openings and nightlife.
- Emphasis
- Spending comparisons, including nightlife venues.
- Leaves out or plays down
- Omits ticket prices and sell-out times.
- For example
-
“attracted a bigger rush of spending than Hollywood blockbuster opening mornings or a typical Saturday night out” — Evening Standard
Right0 outlets
No right outlet in our sources has covered this story yet.
What every side reports
- Monzo data shows £14,100 spent in the first hour, 48 times a normal Wednesday morning.
- 55% of buyers were under 35 and almost half were outside London.
- The British Museum called the response 'extraordinary' and banned photography to ease queues.
Left1 article
-
Bayeux tapestry becomes pop culture hit as young people more keen to see exhibition than top films
Celebratory Frames the sale as a pop culture moment for young people, citing praise for the exhibition.
Centre1 article
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Bayeux Tapestry ticket sale outpaces The Odyssey opening, bank data shows
Neutral Data-led report comparing Monzo spending on tickets with films and nightlife.
Right0 articles
No coverage yet.
- 26 Oct 00:01 First Evening StandardN Bayeux Tapestry ticket sale outpaces The Odyssey opening, bank data shows
- 26 Oct 05:00 +4h 59m The GuardianLC Bayeux tapestry becomes pop culture hit as young people more keen to see exhibition than top films
Times are when each article was published, or when we first saw it if the outlet gave no time.
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