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Zoopla: 35% of UK homes in postcode areas with falling prices, 85% in London and South East

Zoopla's latest index says 35% of UK homes are in postcode areas where prices fell over the past year, up from 12%, with falls concentrated in London and the South East. Coverage ahead of Wednesday's Budget focuses on mortgage costs and calls for stamp duty changes.

2 outlets · 0L · 1C · 1R First reported Account updated
Image: Evening Standard
Image: City A.M.

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The story, neutrally told

Centre · 1Zoopla estimates that 35% of UK homes are in postcode areas where property values fell over the past year, up from 12% a year earlier. Mixed · 2The falls are concentrated in London and the South East, where Zoopla estimates 85% of homes are in postcode areas with price falls. Centre · 1Despite this, the UK average house price is 0.8% higher than a year earlier, at £273,100, in Zoopla's index covering the period to the end of September 2026.

Centre · 1Prices are still rising by more than 3% a year in parts of the North West and Scotland, and by more than 4% in postcode areas in Liverpool, Carlisle and Kilmarnock. Zoopla's September figures include the South East at £382,600 (-0.6%), Eastern England £337,300 (-0.5%), the South West £309,600 (-0.4%), Yorkshire and the Humber £196,600 (+1.3%) and Northern Ireland £200,800 (+5.8%). Right · 1City A.M. reports Zoopla's figures that the average London home is worth £5,400 less than a year ago, while prices in the North West are £6,600 higher. Mixed · 2Zoopla attributes the weakness to higher mortgage rates, which have made buyers more selective, and to 7% more homes for sale than a year ago, which gives buyers room to negotiate and pushes sellers to price competitively. City A.M. links the rise in mortgage rates to the Iran war, which it says began in February.

Centre · 1Richard Donnell, executive director at Zoopla, said demand remains and well-priced, well-presented homes are selling as quickly as last year, and advised sellers to get the asking price right from the start. Centre · 1Ahead of the Budget on Wednesday, Donnell said the biggest boost would be conditions for lower mortgage rates, with activity expected to strengthen once rates fall back below 5%, and that stamp duty changes could support buyers and sellers, particularly in southern England. Right · 1City A.M. says the figures prompted calls for John Healey to cut stamp duty. It reports Zoopla's view that extending the 2% stamp duty band would save home movers up to £7,500 and similar action for first-time buyers up to £6,000, and that Berkeley, Bellway and Barratt Redrow want stamp duty abolished for first-time buyers.

Right · 1Tom Bill of Knight Frank told City A.M. that price growth has effectively ground to a halt this year, mortgage approvals have fallen, and downward pressure is expected to continue and may be aggravated by this week's Budget. Mixed · 2Nathan Emerson, chief executive of Propertymark, said the market is becoming increasingly localised and that demand remains but buyers are focused on value; both outlets quote him. Mixed · 2The Evening Standard adds that the Government has unveiled a Your First Home initiative offering first-time buyers a new build with a 2.5% deposit and a government loan of a further 20%, with details due in the Budget alongside more than £1 billion for social and affordable housing. City A.M. instead says Andy Burnham revived the Help to Buy equity-loan scheme last month, which housebuilders welcomed but experts fear is not enough.

Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.

Left0 outlets

No left outlet in our sources has covered this story yet.

Centre1 outlet

Framing
Data-led report on Zoopla's index: the share of homes in falling-price areas has risen, but the national average is still up and some regions are rising.
Emphasis
The national average (+0.8%), regional price table, areas still rising, and advice to sellers; the Your First Home scheme and Budget housing measures.
Leaves out or plays down
Does not mention the Iran war or housebuilders' calls to scrap stamp duty.
For example
“Despite a significant number of postcode areas seeing house price falls, the average house price across the UK is still 0.8% higher than a year earlier” — Evening Standard

Right1 outlet

Framing
Leads with London's losses and links them to soaring mortgage costs and the Iran war, framing the story as pressure on the Chancellor to cut stamp duty.
Emphasis
London value losses, stamp duty savings, housebuilders' lobbying, and Knight Frank's gloomy outlook.
Leaves out or plays down
Does not report the 0.8% rise in the UK average price, the 7% rise in homes for sale, or the Your First Home scheme.
Charged language
“shed value”“soar”“borne the brunt”
For example
“London’s property market has borne the brunt of rising mortgage costs and falling demand for homes since the Iran war” — City A.M.

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