Zoopla: 35% of UK homes in postcode areas with falling prices, 85% in London and South East
Zoopla's latest index says 35% of UK homes are in postcode areas where prices fell over the past year, up from 12%, with falls concentrated in London and the South East. Coverage ahead of Wednesday's Budget focuses on mortgage costs and calls for stamp duty changes.
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The story, neutrally told
Centre · 1Zoopla estimates that 35% of UK homes are in postcode areas where property values fell over the past year, up from 12% a year earlier. Evening StandardN “More than a third (35%) of homes across the UK are estimated to be in postcode areas where property values have fallen over the past year, according to Zoopla.”“The proportion has increased from 12% a year ago, the property website said.” Read at Evening Standard ↗ Mixed · 2The falls are concentrated in London and the South East, where Zoopla estimates 85% of homes are in postcode areas with price falls. Evening StandardN “At a more localised level, 85% of homes in London and the South East were estimated by Zoopla to be in postcode areas with price falls.” Read at Evening Standard ↗ City A.M.RC “85 per cent of homes have fallen in the last year, according to property portal Zoopla, compared to 35 per cent in the UK as a whole.” Read at City A.M. ↗ Centre · 1Despite this, the UK average house price is 0.8% higher than a year earlier, at £273,100, in Zoopla's index covering the period to the end of September 2026. Evening StandardN “the average house price across the UK is still 0.8% higher than a year earlier, at £273,100, Zoopla said.”“Zoopla’s latest house price index covers the period up to the end of September 2026.” Read at Evening Standard ↗
Centre · 1Prices are still rising by more than 3% a year in parts of the North West and Scotland, and by more than 4% in postcode areas in Liverpool, Carlisle and Kilmarnock. Zoopla's September figures include the South East at £382,600 (-0.6%), Eastern England £337,300 (-0.5%), the South West £309,600 (-0.4%), Yorkshire and the Humber £196,600 (+1.3%) and Northern Ireland £200,800 (+5.8%). Evening StandardN “It said house prices are rising by more than 4% annually in postcode areas in Liverpool, Carlisle and Kilmarnock.”“Northern Ireland, £200,800, 5.8%” Read at Evening Standard ↗ Right · 1City A.M. reports Zoopla's figures that the average London home is worth £5,400 less than a year ago, while prices in the North West are £6,600 higher. City A.M.RC “The average home in the capital is worth £5,400 less than it was a year ago, according to Zoopla, while house prices in the north west are £6,600 higher.” Read at City A.M. ↗ Mixed · 2Zoopla attributes the weakness to higher mortgage rates, which have made buyers more selective, and to 7% more homes for sale than a year ago, which gives buyers room to negotiate and pushes sellers to price competitively. City A.M. links the rise in mortgage rates to the Iran war, which it says began in February. Evening StandardN “with the number of homes for sale 7% higher than last year, giving buyers more choice and room to negotiate, Zoopla said.” Read at Evening Standard ↗ City A.M.RC “Mortgage rates have soared since the Iran war broke out in February.” Read at City A.M. ↗
Centre · 1Richard Donnell, executive director at Zoopla, said demand remains and well-priced, well-presented homes are selling as quickly as last year, and advised sellers to get the asking price right from the start. Evening StandardN ““There is still demand to buy homes, and those that are well priced and presented are selling just as quickly as last year.” Read at Evening Standard ↗ Centre · 1Ahead of the Budget on Wednesday, Donnell said the biggest boost would be conditions for lower mortgage rates, with activity expected to strengthen once rates fall back below 5%, and that stamp duty changes could support buyers and sellers, particularly in southern England. Evening StandardN ““We expect activity to strengthen once mortgage rates start moving back below 5%.”““Changes to stamp duty could support buyers and sellers, particularly in southern England where transaction costs are highest.” Read at Evening Standard ↗ Right · 1City A.M. says the figures prompted calls for John Healey to cut stamp duty. It reports Zoopla's view that extending the 2% stamp duty band would save home movers up to £7,500 and similar action for first-time buyers up to £6,000, and that Berkeley, Bellway and Barratt Redrow want stamp duty abolished for first-time buyers. City A.M.RC “prompting calls for John Healey to cut stamp duty at the Budget later this week.”“The homes portal said extending the two per cent stamp duty band would save home movers up to £7,500, while similar action for first-time buyers could save up to £6,000 in every transaction.”“Top housebuilders, including Berkeley, Bellway and Barratt Redrow, have urged the government to abolish stamp duty altogether for first-time buyers” Read at City A.M. ↗
Right · 1Tom Bill of Knight Frank told City A.M. that price growth has effectively ground to a halt this year, mortgage approvals have fallen, and downward pressure is expected to continue and may be aggravated by this week's Budget. City A.M.RC “Price growth has effectively ground to a halt this year and we expect the downward pressure to continue in the final months of the year, which may be aggravated by this week’s Budget.”” Read at City A.M. ↗ Mixed · 2Nathan Emerson, chief executive of Propertymark, said the market is becoming increasingly localised and that demand remains but buyers are focused on value; both outlets quote him. Evening StandardN ““The housing market is becoming increasingly localised, with higher mortgage costs putting pressure on affordability, particularly in southern England.” Read at Evening Standard ↗ City A.M.RC ““Despite regional price falls, demand remains, but buyers are increasingly selective and focused on value.” Read at City A.M. ↗ Mixed · 2The Evening Standard adds that the Government has unveiled a Your First Home initiative offering first-time buyers a new build with a 2.5% deposit and a government loan of a further 20%, with details due in the Budget alongside more than £1 billion for social and affordable housing. City A.M. instead says Andy Burnham revived the Help to Buy equity-loan scheme last month, which housebuilders welcomed but experts fear is not enough. Evening StandardN “The Government recently unveiled the Your First Home initiative”“The Budget will also include more than £1 billion for social and affordable housing” Read at Evening Standard ↗ City A.M.RC “Last month, Andy Burnham revived George Osborne’s Help to Buy scheme, which offers equity loans to help first-time buyers afford a deposit.” Read at City A.M. ↗
Every sentence links to the reporting it rests on. The pill in front of each says where its sources sit: Left, Centre or Right when one side supplies at least half of them, Mixed when they are evenly split. The number is how many outlets it cites.
Left0 outlets
No left outlet in our sources has covered this story yet.
Centre1 outlet
- Framing
- Data-led report on Zoopla's index: the share of homes in falling-price areas has risen, but the national average is still up and some regions are rising.
- Emphasis
- The national average (+0.8%), regional price table, areas still rising, and advice to sellers; the Your First Home scheme and Budget housing measures.
- Leaves out or plays down
- Does not mention the Iran war or housebuilders' calls to scrap stamp duty.
- For example
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“Despite a significant number of postcode areas seeing house price falls, the average house price across the UK is still 0.8% higher than a year earlier” — Evening Standard
Right1 outlet
- Framing
- Leads with London's losses and links them to soaring mortgage costs and the Iran war, framing the story as pressure on the Chancellor to cut stamp duty.
- Emphasis
- London value losses, stamp duty savings, housebuilders' lobbying, and Knight Frank's gloomy outlook.
- Leaves out or plays down
- Does not report the 0.8% rise in the UK average price, the 7% rise in homes for sale, or the Your First Home scheme.
- Charged language
- “shed value”“soar”“borne the brunt”
- For example
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“London’s property market has borne the brunt of rising mortgage costs and falling demand for homes since the Iran war” — City A.M.
What every side reports
- Zoopla says 35% of UK homes are in postcode areas with falling prices over the past year.
- Zoopla says 85% of homes in London and the South East are in such areas.
- Both outlets quote Propertymark's Nathan Emerson saying the market is becoming increasingly localised.
- Both link the weakness to higher mortgage costs and tie the story to stamp duty and Wednesday's Budget.
Where accounts differ
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Which government housing support scheme is in play
- Centre
- Evening Standard describes a Government 'Your First Home' initiative with a 2.5% deposit and a 20% government loan, to be detailed in the Budget.
- Right
- City A.M. says Andy Burnham revived Help to Buy equity loans last month and does not mention Your First Home.
Zoopla organisation
Says price falls are concentrated in southern England because of higher mortgage costs and more choice for buyers, while demand persists for well-priced homes. Backs lower mortgage rates and possible stamp duty changes.
““The impact is being felt by sellers in southern England where house price falls are most concentrated as average prices continue to rise across the rest of the country.” — Evening Standard
John Healey person
Named by City A.M. as the figure being urged to cut stamp duty at the Budget; no statement from them is reported.
“prompting calls for John Healey to cut stamp duty at the Budget later this week.” — City A.M.
Left0 articles
No coverage yet.
Centre1 article
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35% of homes are in postcode areas where house prices are falling, says Zoopla
Neutral Even-handed report of Zoopla's index, balancing falling southern areas against rising northern ones, with expert comment and Budget context.

Right1 article
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Four in five London homes shed value as mortgage costs soar
Alarmist Presents London's price falls as a result of soaring mortgage costs and the Iran war and as a case for stamp duty cuts.

- 27 Oct 00:01 First Evening StandardN 35% of homes are in postcode areas where house prices are falling, says Zoopla
- 27 Oct 06:00 +5h 59m City A.M.RC Four in five London homes shed value as mortgage costs soar
Times are when each article was published, or when we first saw it if the outlet gave no time.
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